A businessman who sells products or services advertises on the internet. This helps him to minimize the marketing costs and reach millions of customers all over the world. First of all, he designs a website containing information about his products or services and contacts a web host company. The web host company connects this website to the internet for the customers to view. The more the traffic of visitors to his website the more chances that they may order the product or the service resulting in more money for the businessman. To create the website, he engages a high quality web designer. The web designer in turn designs the website in the most attractive format with high content which over a period makes the products and services to become topics of house hold talk.
The website is designed in such a way that more internet viewers visit so as to gather knowledge about the products and services. The visitors get attracted by the exquisite design of the website, excited about the presentation on products and services of the company and prefer to order.
This process of improving the quality of the website and quantity of traffic to it, using search engines is called Search Engine Optimization. In the search results, websites ranking higher appear in the first three or four positions which mean the frequency of the visitors is extremely high. The web master can incorporate different search engines like local search, industry specific search and image search. This helps in offering to people who work in different fields. The businessman’s website becomes search engine friendly and increases visitors’ accessibility.
Key tips to keep in mind:
The web owner must submit his website to the public directories and search engines available on the internet in order to attract visitors with ease.
He must introduce beautiful changes in the web design, content management systems, URLs and menus to change his website into search engine friendly.
He has to blend more text with videos and pictures to make his web more presentable since most search engines are programmed to read only the text.
His HTML code should be free of errors so that all the contents of his web page are included in the database of the search engine.
The website has to contain lot of embedded keywords, Meta tags and descriptions in each page.
Search Engine Optimization is achieved when the contents of the website are detected with the use of embedded Meta tags by search engine spiders. Insertion of relevant title tags, help the search engines to determine the contents of the website pages. An efficient navigation system like straight HTML links enables easy access to every page of the website. More keywords relevant to the content of the page should be used so as to make people use them to search the site. The keywords should appear frequently in the Meta tags, title and content.
The web owner interested in making more money can offer more free services to the visitors to give them encouragement. In fact, free is the most popular English search word. Plurals of keywords should also be used in Meta tags like car and cars. The meta tags should include commonly miss spelt words, while in a search.
The web master can structure the website with clear and simple fonts, layout, user friendly features and simple navigation rules. The home page of the website should contain the businessman’s phone number and email address to enable the searchers to contact the web owner. The website should have cross browser compatibility, dead links and good load time. With these, the website is optimized resulting in more traffic by visitors and thereby the businessman gets more money.
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