The advantages of advertising on the Internet are endless for any industry in particular the Real Estate industry. Property portals and classified sites are a great way to advertise your listings but having you own website is the ultimate online marketing tool and allows you to take advantage of all the benefits of online marketing. In this article I will highlight only some of the ways your personal real estate website will work for you:
1. Target a Global Audience
Internet Advertising has no boundaries as it reaches a global audience or at least everyone with access to the Internet – a rapidly growing 1.4 billion people or a quarter of the global population. Not only does your listings stretch globally but also ensures a targeted audience – because only those who are interested in property will find your site, meaning your “shop” will be open 24/7 for potential buyers.
2. Enjoy Superior Cost Effectiveness
Owning a website is far cheaper than conventional advertising. You are bound to cut the cost of those expensive listings published in the local newspaper/magazine and you will be able to use a bigger space, meaning more images and detailed descriptions. Communicating to clients via email is also cheaper and makes it possible to keep in touch with past clients.
3. Measure Your Results
Marketing on the web means is easy to track your results and the best part – it is FREE. Programs like Google Analytics gives you information like how many visitors your site had, how many pages these visitors viewed, how long they stay on your site, how the got to your site etc. This makes it easy to improve your site and helps measure the return on your investment.
4. Save Time
Your own website makes it possible for potential buyers to go through almost double the listings and narrow down the search to their desired ones faster. You will save hours on property viewings and buyers can browse for properties in the comfort of their own home. Time is money – not just for you but most likely for you clients too. The Internet also shortens the time it takes real estate agent to track potential buyers.
5. Internet Users are Buyers
Those looking for property on the Internet can be seen as wealthier and ready to buy. They are also well informed about the whole purchasing process, and recent studies reveals that internet users communicate their needs better to real estate agents.
6. Look Professional
Look more professional with your own domain name and email address. By developing a quality website you will immediately make a good impression on potential clients and you web address can be incorporated in all other advertising by printing it next to you contact details.
Judging by these benefits it does seem like those who don’t have their own property website is missing out big time. The bottom line is that the Internet will continue to play a huge role in our modern day lives and not using it to your advantage might cost you dearly.
Author Resource:
Elizabeth works for an online real estate company called SAHometraders that specializes in selling property for sale in all areas of South Africa. For more information visit http://www.sahometraders.co.za
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