The year 2010 is a successful year in Maruti Suzuki’s history, and it has had a massive increase in this fiscal year. Maruti Suzuki, formerly Maruti Udyog Limited, is depended on for its marque superiority over 25 years for its various variants. It still remains a leading car manufacturer of India with a market share of over half of the Indian auto market place by product sales. This Company is a subsidiary of Suzuki Motor Corporation and 57.21% of Maruti is held by this Japan Auto maker.
Even though tough competition is there in auto market of India, Maruti Suzuki India Limited managed to get a 27% year on year increase in vehicle sales and in this year it touched a 33% CAGR in automobile sales. According to the Managing Director of Maruti Suzuki, Mr. Shinzo Nakanishi, the huge growth was possible through good customer demand in all the markets. Maruti expects a continuing demand for their carsin the fourth quarter of the year 2010 like the third quarter. Being a fast growing company, Maruti Suzuki India Limited dominated up to 53% of the automobilemarket sales this year and its net sales and revenue figures are making records over years. In recent times, it made an outstanding success and reached its milestone in its victorious journey by touching the one lakh unit sales mark for three successive months of August, September and October of the year 2010. It sold up to 118,555 cars in the Month of October and it accomplished a 32% development in its history.
Maruti Suzuki India Limited has its unique styles in producing vehiclesand the styles of vehiclesdiffer like Sedan, Hatch Back, Multipurpose and Sport Utility vehicles. Maruti 800, which is still the most apt - people’s budget auto, has the testimony as the best selling vehicle until the year of 2004. Under Sedan body style, this Company produces Swift Dzire and SX4 and they are designed with smart appearance, Luxurious interiors and comfort. Maruti Suzuki India Limited has launched its Hatch back styles like Alto, Alto K10, Estilo, A-Star, and Ritz, Swift and Wagon-R which are developed with elegant gaze and a promising mileage which are focused at the middle class auto buyers of small cars. This company has launched Multipurpose and Utility vehicles like Omni, Gypsy, Eeco and Grand Vitara for various usages. Most of the Maruti Suzuki’s autos have petrol, diesel and LPG versions to give a wide range of alternatives to customers. Maruti True value helps to buy used Maruti cars and budget buyers can go for this option.
Maruti Suzuki India Limited is upholding its image as the India’s best automobile Company in 2010. Its small automobile Alto, launched in 2004, is still a hit of the automobile market and it has got the support of the middle class auto buyers of India. Budget automobile buyers are fascinated towards the low cost cars due to their value for money image, mileage, consistency, and proficient after product sales network. Alto with a record of 212,568 units in 2009 and Wagon R with its sales record of 134,768 are still in the first two places of the best selling autos of Indian car market. In order to cater to the increasing demand of efficient and consistent diesel automobiles, Maruti Suzuki India Limited entered into an agreement with Fiat for its patented multi jet engine. This has helped Maruti Suzuki to launch a large number of diesel autos which has further strengthened its position as a best car producer. Suzuki is also planningto start combined projects with Volkswagen AG of Germany in year 2011 and this is predicted that India will be focused by the two automobile companies.
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