You can show off all of your dealership's new model vehicles with video! It's a great way to get attention for the latest models and makes that just recently arrived on your lot. And it's the perfect opportunity to entice potential car buyers with the best of the best as soon as you get it, increasing the chance that they will learn about the new models first from your website and hopefully come to your dealership when they want to buy.
You can also use video to showcase your entire inventory of used vehicles. Most dealerships sell far more used vehicles than new, so it's a logical step to provide video features that give all the information about the used vehicles available on your lot. This makes it easy for potential customers to shop online at their convenience and improves your chances of turning over your used car inventory much faster.
Show off specialty vehicles. Many people are intrigued by unique vehicles-like hybrids or custom cars. Videos showing and telling about specialty vehicles would be very popular with viewers and draw a lot of attention to your website.
Single Vehicle: Most videos from car dealers show a single vehicle. The advantage is that you can go in greater detail about the interior, features, motor, rims, trunk space etc. and other valuable aspects of a car.
Multiple Vehicles: There are a few things you can do here. Group cars according to model and compare them. But you can also use two cars from different makes and compare them according to gas mileage, comfort, feel, horsepower, interior space, trunk space, maybe even pricing.
Walk-around video-single person. With a personable personality, you can create a unique video that presents a vehicle to the consumer. You could start out showcasing what it's like to get in the car and drive it and how wonderful it is to drive the car. Or alternatively, you could showcase the car by giving the consumer a look under the hood.
Walk-around video-multiple person. You can also create unique videos that feature multiple personalities and people. This gives the viewer a chance to see other people they may encounter at your business. It's also a great way to take a humorous approach.
Dealership introduction. A video is the ideal way to show and tell potential new customers all about your dealership-before they even step onto your lot. You can show them what you have to offer, featuring your waiting area, play space for children, free coffee when you come, how clean your service department is, and more.
Promotions and event publicity. Whenever you run a special promotion, a sale, or sponsor an event, you can create a video about it. This is a great way to generate buzz and excitement in advance. When the event is over, take the video off your site and replace it with new, more current material.
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See how TopSeekInc.com helps car dealerships with online video contents in the following two sample videos Phoenix Honda and Tempe Honda
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