I suppose that one of the essential things to improving management skills is to figure WHY health professionals usually operate bad practices - and what factors have led to the relatively lousy degree of comprehending and application of fundamental business skills.
In this article I have enumerated six of the more common reason why health professionals struggle with marketing skills and what to do about these self defeating limitations. Optimistically these crucia points will position you on the right track to achieving your business and clinical goals.
1. We fret too much about the finances of our patients and clients:
One thing I have realized over the years is that the financial condition of your clients is none of your business - if your clients cannot afford your services or cannot pay to see you enough to get great outcome then you need to come across more " A Class" clients who can pay for your service.
2. We do not wish to be seen as " forceful":
We worry so much about what other people imagine of us that it hinders us from asking for what we indeed wish - if you need to attend to your client 2 times a week for 3 weeks to get results then these are the facts - to not ask for these 2 sessions as you imagine the individual cannot afford it, or even worse because you do not want to be viewed as " assertive", is only cutting your likelihood of your system succeeding.
3. We invest so much time learning how to be better therapists there is no time left to learn how to manage better businesses:
I agree 100% that clinical and professional training are the foundation stone of our accomplishment, however we also require to grasp that training does not have to be solely clinically based.
4. We think the greatest clinical professionals have the greatest businesses:
This is one of the great untruths of marketing - unless you have been in business for more than 10 years and have an incredible following of loyal clients - the best MARKETERS actually have the most excellent businesses.
5. We think moral delivery of high quality health care and great marketing and sales program cannot funtion in tandem.
In my business, have Active Physiotherapy, we continuously manage with the uppermost degree of professional uprightness - but we also appreciate that in a very competitive marketplace with a hard up economy - we need to optimize our returns to ensure that the doors stay open.
6. We take rejection personally.
In the profession of health care we are exaggeratedly worried when latent or current patients reject our product or service - for example a guy ask you about their individual health problem and then , following a great summary and attempt to book them in they still say " I will check my diary and give you a call".
I trust these straightforward business tips help.
Author Resource:
Paul Wright offers a free 60 minute MP3 "How to Increase Profits from Your Physiotherapy Business " as well as his full e-book "Why Health Professionals Operate Poor Business and What to Do About It". Paul is one of Australia's leading Physiotherapy business owners and educators - he currently owns 3 Get Active Physiotherapy Clinics in Australia. However he only visits his clinics for a few hours each couple of weeks - preferring to spend his time on the beach, with his family, adding systems and protocols to his clinics or working on his latest business projects.
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