With the advent of social networks, internet design trends are changing. The method (and pace) at which people browse the web is changing as well. Indeed, social networks are changing everything.
With social networks making everything so much more...well, social, won't it seem appropriate to appeal to persons on a social level? As you will see on my website, characters or website mascots would be the perfect way to do that.
Listed here are five good reasons why the use of a mascot will improve your web presence, increase viewer interest, and reduce the bounce rate of your site:
#1. People relate to humans better than things.
Research has shown that a human mind will engage more with the material offered if it is delivered via a person, character, or animal. People's minds naturally think of human presented communications as being more significant than written data.
#2. Far more engaging with the person's intellect.
Do you know the human brain hates looking computer monitors? That is why viewers quickly "scan" content instead of reading through it. Plus they do it rather rapidly, as well. Pics however are a lot more engaging than written data and less difficult to view. Employ characters or personages with your design to portray concepts and ideas, instead of just text.
#3. Beneficial in leading the eye.
In harmony with the above listed facts, a branding mascot can serve as kind of an instructor, guiding the person's attention throughout the content.
#4. Trend of social networks requires social imaging.
Its a indisputable fact that can no longer be ignored: Social networks have altered the world wide web. You have to generally be more social. Content might be king, but your audience now have a lot more influence as to how your material ranks than even typical Search engine marketing tactics. This requires that you should appeal to your viewers- visually. A mascot will accomplish this to an extremely considerable level.
#5. You will be remembered.
With all those above things considered, you are likely to have made an impact on your website's audience. Use a professional persona or mascot as part of your content. Having a mascot adorning your content material, you are likely to have reached them on a much more meaningful amount than what you may have via written content alone.
Social networks have without a doubt altered the game for producing a strong presence for a brand on the internet, but the adjustments you ought to make aren't too huge, and much more visual than anything.
Characters and mascots seem to give distinct advantage in popularity explosion of brands and services. This has been particularly apparent with certain insurance firms, entertainment and theme parks, food companies, and many others.
Bear in mind this as you produce your brand within the presense of your competition and social networks. You'll be happy you did.
Social networks have multiplied your competition greater than ever before. Improve your strategies. Your buyers and viewers will share your website with their peers and potential customers if it is interesting.
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