Forthcoming European regulations concerning labeling of tyres is of great interest to the average motorist as it seeks to clarify those issues which are likely to have the most significant effect upon making a purchase decision. At the same time, the labeling of tyres regulations is in effect stimulating the industry in such a way that will lead to the development of new products that will give good results in the areas for which the tyres are being labeled. This of course is exactly the intention of the legislation.
Whilst no doubt there will be some who see the labeling of tyres regulations as more EC bureaucracy, one leading manufacturer is relishing the implementation as it sees many similarities between the objectives of the regulations and its own innovation strategy. Indeed, tyres that will reduce vehicle fuel consumption deliver outstanding safety performance and offer greater total mileage are surely what most motorists want from their tyres. Other manufacturers of course will have similar strategies.
At the moment, there is no specific labeling requirement to indicate the life of tyres and many industry commentators - and indeed manufacturers - believe that this would usefully add to the information that is to be displayed upon the labeling. One of the key issues surrounding this is that the longevity of tyres is a function of both their design and the materials of construction. This means that the requirements for high performance tyres for example may not necessarily be compatible with those of high mileage designs.
Recent Market research by a leading European consultancy indicates that tyres are mostly chosen according to three criteria namely; longevity, safety and economy. It is also clear that brand has an effect as it does in many other consumer decisions. The cost of tyres plays a part but is often seen to be offset by other benefits including performance and life. Overall however, it is clear that the labeling of tyres as is about to become mandatory within EC countries will help motorists to make the right decisions.
One other important thing to consider about the labeling of tyres is that consumer choice can play a big part in helping to protect the environment which is a key EC objective in itself. Whilst constant publicity can make it easy to become complacent about the benefits of carbon reduction, there is little doubt that motorists can help in this respect. Overall, it looks as if manufacturers will work towards the development of tyres that will meet the needs of the legislation whilst benefiting the motorist - and that must be a good thing for all concerned. And whilst it's natural for people to grumble about increasing bureaucracy, anything that improves safety, reduces costs and helps the environment can't be too bad can it?
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Written by Leslie J Renfrew Finding the best uk tyres retailers can offer.