Being a web content manager is a particularly unrecognized occupation. Although it may sound glamorous when you hear it for the first time, many virtual world denizens do not actually put great stock into it. After all, blog page owners and people handling personal websites have been managing the contents of their websites without the need for any fancy job titles or even a smidgen of recognition. All they want is for their sites to sell. In other words, they want their articles to reach as much audience as possible and thereby increase the traffic to their sites. If you are in such a position right now, and you want to improve your (or someone else s) site using simple tools, here are some tips you might want to consider.
1. Make your site speaks naturally. Make sure that the voice you use in your web contents is that of someone who is carrying around truckloads of credibility. Assuredly so, blatantly promoting a product, service or idea is certainly not the way to go. Try to present your articles like you are discussing a topic with a friend or a colleague who just happens to be very much interested in what you have to say. Naturally enough, you want to come across as someone knowledgeable and articulate. Therefore, as web content manager, it is important to check for grammatical errors and slips in spelling.
At the same time, you should be aiming for soft sells or the practice of promoting your ideas subtly. Try to give out as much objective information of the topic at hand. You know that you are going overboard when your web contents sound exactly like an actor on an infomercial piece or worse, as a used car salesman desperate for a sale.
2. It is also your job to choose or change the titles of your site s pages as you see fit. Many people do not put a lot of effort into this, especially if they think that the article s title works well enough. But the thing is: the title of your page should be slightly different from the title of your article. The page title is the same one that appears in the web browser s title bar, and is one of the first things search engine bots look for when they rank listings in SERPs or search engine results page. Try to choose a web page title that succinctly (and we mean in 2 to 5 words only) expresses what the article is all about.
3. Once you have chosen your web page title, it is now time to decide on the page s URL alias or address. Again, this is an important yet overlooked task of a web content manager. Whatever text you include in the alias eventually becomes part of the URL address. Therefore, it is essential that the address contains a bit of information that links it to both your site and the very essence of the article. You can do this by including a portion of your website s name and certain keywords that can easily be associated with the article text. Incredibly, search engine bots also spider URL addresses.
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