Users and companies have found it lucrative to use software or the services of other companies for submitting their site, articles and descriptions to social bookmarking sites. As is with other things, both outsourcing and automation save a lot of time and can lead to utilization of time elsewhere. But wait, aren’t you the one who knows your business the best than anyone else? There are many obvious and many not so obvious reasons which will help you in understanding the benefits of manual social submissions against the automated ones.
a. Automation doesn’t take care if the site is down or the service nature has changed. It has nothing to do with the accomplishment of the result but only with the process initiation.
b. Social interactions are much more open and realistic than other kind of interactions and though a software can submit and re0submit, it will always lack the warmth and voice that a real person can render.
c. Automation and too much of it can be killing and that too in the most negative ways. Some sites might just be opposed to the idea of bots governing their content and might ban you from getting listed and may also delist your existing sites.
d. The goal of social networking has to do more than just SEO. Typically no link value passes from these listing but the value of communication and dialogue that might be established during it, is more than anything else.
e. Reputation in search engines is one most important thing that will help you convert at the near of closing the deal. The visitor will be looking for what others are saying about you, your products and your services. If there is negative rife omnipresent about you, chances are that a good website might also just not convert. Search engines typically rank your social profiles much higher for your keyword and if you are present on all the important social networking, business and social bookmarking sites, these profiles might rank well for your brand name and brand name along with modifiers. This should help pushing down the negative publicity on at least the search engines.
f. Submit your best content to best sites when trying to derive value from a manual social submission. As with directories and other sites where you can get a link from, social sites are too, not created equal. The best content should be reserved for sites that have best reputation, huge following and enjoy high search engine rankings.
g. If lack of time is one thing that you are grappling with most, use auto submitters but at least follow up on your submissions and make a friend or two on that network.
h. Any business is a successful business where the customers do most of the talking. Call it word of mouth, call it reference clients or call it a viral marketing, if your customers are talking about it, you have won the chance of making it in the higher echelon. Use services like AddThis to provide options for users who like your content to submit it to social sites.
Manual social media submission can make or break the game for your website. Develop content and go slowly but manually. That is the best strategy not only to gain links but also for that all important mindshare.
Author Resource:
Ranu is a web professional and works with the http://www.vinfotech.com web 2.0 design and http://www.vinfotech.com/web-development/web-development-company.htm web development company, viscus Infotech. Ranu focuses on helping small businesses get the best from the Internet and specially the latest web 2.0 ideas floating around.