Yeah, you should be controversial too! People ADORE controversy! They lie and say they don t like what was said, but they re as fired up and as emotional as they can get. This will amount to a spotlight on your online campaign, and this is what you want. It s like the car wreck scenario. They may be horrified by what they may see, but you know they can t look away!
NOW, that said, let me clarify that there is a fine line between being controversial and just being offensive. Being offensive just to do it is gratuitous, especially if you re trying to earn the business of your readers. A desire to be offensive can also open the door for religious, racial, and gender yo yo s to convey an anti social agenda. This is not a good thing to communicate to a wide audience for obvious reasons. But, controversy in and of itself can put you ahead of the fray in terms of exposure.
People are obsessed with their tribe and they will actively seek out others who share their opinions. There is an innate comfort in this. It is a fundamental aspect of our collective psychology. We also have a tendency to destroy that which threatens this kinship. This is what you actively impose on when you comment on controversial subjects. The irony is that the effort to destroy this element often actively serves to exhault and preserve it. This is just the dividend you re looking for, just ask Rush Limbaugh.
This idea is more or less predicated on the product you re pushing. If, for instance, you re selling products that help babies, or that have to do with terminal illnesses or the like, then I think controversy should be avoided like Don Imus should avoid a Women s Basketball conference. Stick to ideas that are mildly contentious and especially absurd. Use your common sense and innate perception of popular culture to your advantage.
Controverial writing or ad copy is a risk. It s not for the faint of heart, but for the most confident. If you increase your confidence quotient, you ll do well with this idea. Don t be overconfident, but don t be afraid either. You can expect the returns for this risk to plummet or to surge; don t be surprised by either. Hone your skill to increase the latter.
The bottom line is that controversy is a good idea ONLY if it is approached with maturity and conscience. The foundation of virtue from which you draw should dictate the degree of conscience and social responsibility you bring to a potentially contentious campaign. Be mindful of this as you move forward.
For the record, I haven t punched a puppy in my life, but it got your attention, didn t it? That s the idea. I m not a puppy puncher and I abhor those who might be, but I know what pulls at the strings of my fellow citizen, and the idea is absurd enough to be dismissed as the ridiculous claim that it is. However, I know that there are a handful of people who will react negatively to such a statement. I can accept that. But my main goal is to gain attention for my campaign in a way I deem to be rabble rousing but ultimately innocuous.
Do you want more ways to get attention for your marketing campaign? I ll give you the best ways! Click the link below to check out a few short videos!
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