The Red Queen once told Alice: "When in danger or in doubt, run in circles, scream and shout." While that might be dubious advice in a real life emergency, it's not a bad strategy to increase link popularity of your Internet site.
You can start by checking your link popularity score through several search engines, but don't be dismayed when you get different results. That's because each search engine uses its own algorithm (a process of step-by-step computations) to determine its rankings. In each instance, however, two measurements figure into link popularity: the number of links to your web site, and the importance of the sites that link to yours.
In most cases, however, your link popularity rating is made up of two measures: a mathematical evaluation of the importance of the sites linking to you, and the number of sites that link to yours.
As a result of dealing with the spammers, link importance has become a major factor in increasing link popularity. In other words, get a major online magazine to link to your movie criticism blog, and your link popularity score climbs faster than if 25 of your devoted fans linked from their personal pages.
Search engines got antsy about using solely numbers of links because of some antics by our "pals, " the spammers. These shady characters set up bogus web sites for free, then linked from them to their main money-making site. The result? Top rankings for sites run by shifty spammers, and many unhappy users of prominent search engines. Ergo, new algorithms to rank importance as well as volume of links were created.
1. Get listed in search engine directories, especially the Open Directory Project at dmoz. Org. ODP aims to be the definitive search engine directory and it's maintained not by algorithms, but by volunteer human editors (surprise!). Yahoo. Com operates another human-edited directory that's highly valued. Be patient once you submit your site; it can take a while to get listed, since each site is viewed and evaluated by a Real Live Human. For faster listing, get placed with a niche directory specific to your keywords. You can find these by searching your web site's primary keywords.
1. Submit your site to human-edited search engine directories such as Yahoo. Com and the Open Directory Project (dmoz. Org). Since both of these directories, along with some others, are maintained by volunteer editors who actually look at your site, getting listed can take some time. However, the reward of getting listed - that link importance factor - can boost your link popularity. If you want faster results, try getting listed with a smaller niche director that's specific to your content. Use your site's primary keywords to find these smaller directories via search engines.
3. Trade links with other sites. Choose sites related to your topic which have a high search engine ranking. Be sure to include a paragraph describing your site content to ensure more click-throughs, and ask your new online buddy to do the same.
3. Find highly ranked sites related to your specialty and trade links with them. Remember, they need the links as much as you do. It's a mutual thing. Assure your click-throughs with short descriptions of your content.
Yes, the Internet is definitely hot and crowded, so learn to use its techniques effectively to increase link popularity and get the attention you need.
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