We are well into the 21st century now, and if you are still printing those old style typical print catalogs, you might want to think twice. In this day in age, custom catalogs need to be more dynamic and integrate the fruits of what new technologies bring to the table. I am going to talk here about some of these new technologies so that you yourself can apply some hi-tech features to your modern color catalogs. Let me start by telling you about a hi-tech effect that has been in fact used for many decades already.
• Pseudo holographic catalogs – If you know about 3D glasses and 3D movies, then you should understand what I am talking about. Special 2D prints can easily be seen as a three dimensional thing when viewed with special “3D” glasses. The same technology can be easily applied to color catalog printing. You can actually print catalogs with special 3D images that people can view along with provided 3D eye glasses.
Of course this will make your catalog printing more expensive, but I’ll bet more people would be interested to see and read your catalog because of it. That is why the idea is worth testing out and applying to commercial catalogs, especially in opportune market times like the winter holidays. So when you do have the resources, you should really try using this technique. Your catalog images will become more interesting and eye catching because of it.
• Musical catalogs – Just like the musical greeting card, some color catalogs can also become musical catalogs. It is all about printing the catalogs with special musical chips embedded in the covers. If you use this, you will have an opportunity to set the mood of your readers, either playing a special song while they are viewing the catalogs, or maybe even playing a marketing advertising message as they read it. This multi-media approach to your color catalogs can really have that memorable impact upon a catalog reader, and he or she will definitely pay attention to what is being said and what he or she can read in the catalogs.
• Special material catalogs – Your catalogs can also be embedded with special hi-tech materials. Exotic inks and materials can be used in catalog printing to imbue the layout with special properties. Metallic inks for example make the text prints of the catalog gleam. Special textured inks or materials will add a rough or scratchy effect for a more interesting and textured catalog finish. Special smooth coatings on the other hand can make the whole catalog more resistant to moisture and dirt. Material integration can do many interesting things depending on the theme and purpose of your color catalogs. This makes it really ideal for creating uniquely designed prints.
Of course take note that not all catalog printing companies can do this. So you will need to find a good catalog printing company that is fully featured with special customization options for materials. You can find the best catalog printers typically online, so try to find one first via the Internet.
So what hi-tech feature do you think you can use for your own catalog printing? The ones listed above are just the more common and applicable catalog features that you can easily use today. Try these out, and maybe even add upon them to discover more interesting techniques as well. Good luck with your catalog printing.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers custom catalogs , banners, magazines, flyers, door hangers, catalogs , letterheads, poster templates, presentation folders, print newsletters, custom printer and other printed ads.
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