Search engine optimization is one of the oldest and most reliable traffic generation methods. Since your visitors are highly targeted, they visit your site and take action. One of the best parts of all of this is that driving this traffic to your site doesn't cost a thing. But many people are still lagging behind when it comes to ranking well with the search engines. The field of search engine optimization has expanded so much that it is now full of fables that make it difficult for many to understand the true dynamics of the search engines. Making them effective for you requires a very good grasp of the different SEO elements and how they interact with each other. Some of these fantasies will be proven wrong in this article and you need to understand them before you even get into SEO.
A frequently repeated myth is that your website needs a special page built for SEO purposes in order to rank highly. Any of your pages can be highly ranked by the search engines as long as you use basic SEO principles. So creating SEO based landing pages just doesn't make sense. You don't need landing pages for organic search listings, unlike PPC, where they are necessary. In other words, the page where you want to get the traffic should be a part of your main site, rather than it being something on the outside. If you have the problem of pages not getting enough traffic, the solution is not to build new pages, but better optimize the ones that are already there. This is a fairly straightforward principle if you understand that landing pages are only to help you convert your traffic.
If you are not certain that header tags will help, you can run some tests. It is recommended that header tags be used minimally and only if they fit with your page design. But if it doesn't help in any major way, ignore using these tags. Another SEO myth is that you should optimize only one keyword with one page. While there is no merit to this notion of only targeting one phrase on each page, still many website owners and writers of articles on SEO continue to repeat it. It is believed by people who adhere to this strategy that the search engines prefer pages that are very focused. First of all, any page that is written with the idea of targeting one keyword phrase will probably come across as unnatural, which readers will pick up. And secondly, you're just wasting the page when you could have added more keywords. If you want to optimize your page, why focus on only one keyword when it's just as easy to insert three or four? You will get better results if you target as many keyword phrases as you can on a page. This will bring you more quality traffic. If you analyze your web analytics, you'll see that all the traffic is coming from various keyword phrases. So it's better for your search engine rank to optimize for multiple phrases.
Internet marketers often believe that tricking the search engines into ranking you is what search engine optimization is all about. The problem is, if you are tricking the search engines, you also end up tricking the visitors who end up on your site. If people find your site after being misled, they are not likely to be the kind of targeted visitors you need. Truly effective SEO involves creating good content, building natural backlinks and generally pleasing the search engines.
Many people also fall for another SEO fantasy, which is that they need to have a Google Sitemap. The Sitemap is simply one of the many tools Google offers that you can use. If your site has been constructed properly and is attractive to search engines then you will not require a Google Sitemap. While it won't harm your site, the benefits are limited to possibly getting your site indexed a little faster by the search engines. You need to be aware of the fact that simply having it will do nothing for your SEO or to improve your rankings.
The next myth is about the content that you put on your site's page. There is a misunderstanding that you need a minimum number of words on your page. Quality of information should not be overshadowed by a desire to meet a minimum word count since there is no magic number. The reason this myth came up is because having a good amount of content on your page allows you to optimize it for at least 3 to 5 keywords. But that doesn't mean having a shorter copy doesn't work well.
The important point is the quality of information not how many words you use. It serves no good purpose to get a high ranking if you sacrifice site content to get it. Just remember that what you are saying is more important than how many words you use. If you want to avoid such potentially costly myths, make it a point to stay as informed as possible. As we all know myths do more harm than good, so it's important to analyze how you're actually being misinformed and what you should do about it. If you verify your facts before taking action on them, you can save yourself time and frustration.
Overall, the myths that we discussed above are definitely common but don't have to make your SEO efforts difficult. When you first begin promoting websites in the search engines it is vital that you know the truth so you can make sure you are not wasting time working in the wrong direction.
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