Mercedes-Benz proudly launches its 30000th E-CLASS luxury carproduced from it Brand New Chakan Plant.
Mercedes, the famous car maker has its connection with India for more than 50 years and its strategy on domestic car market is focussed to give more high quality products with highest value to its buyers. It has done huge achievements in its sale records and it is a pioneer in automobile industry to bring luxury car segment in Indian Car market. Apart from these records Mercedes-Benz India stands for its unbeatable products and tradition and it has thecontemplation on its high quality and safety driving. S, E, C, M, CLS, SLK, CL and Gl classes of luxury cars have been launched in the vehicle market by this company. To develop their domestic market, Mercedes is focused on the local manufacturing in our country. In March 2009, Mercedes-Benz had plans to start its new production center in India and as a first step it allotted 100 acres of land at Chakan for manufacturing its future luxury cars.
Mercedes’s, Chakan production plant has made records in its manufacturing processes by making 30,000 assembled vehicles this year and it is proudly bringing its 30000th vehicle of E-Class Model in December, 2010 in Indian auto market. Chakan’s sophisticated production process facilitates to manufacture other models of Mercedes-Benz vehicles in the same assembling division with its well organised assembly line. E-Class is the best selling auto of Benz and in the fourth quarter of 1996, it sold nearly 14 thousand units in India and it is still making success stories in car industry. Instantaneously, Mercedes is going to start its two shift production in Chakan. In the first quarter of 2009, this company had crossed its first shift capacity within a short period of two years. To answer the the rising demand in India it had plans to start its two shift production process. Absolutely, Benz vehicle lovers would like this effort by this luxury car company and Mercedes has the support of domestic and international buyers since it started its sales in out country.
Due to the massive response from its customers for its luxury cars, Mercedes-Benz has plans to set up its own paint shop with superior technologies and with a total estimated investment amont of Rs.600 crores. It has decided to start operations of this unit by the third quarter of 2012 and it expects to have the capacity of 20,000 cars per annum. This automobile company has some plans to increase this quantity to 40,000 units in forth coming years.
In 2008, Mercedes-Benz India has manufactured nearly 20,000 autos in India in 13 years of its operation in India. Its target to produce 30,000 units was attained within a short period of 3 years. In the Luxury vehicle Segment Mercedes-Benz India has recorded 86% growth in the first three-quarters of 2010. Due to this explosive development this company also have plans to launch more products in India immediately after introducing them in other international markets. In the starting of the year 2013, it making arrangements to produce more cars in its Indian production unit other than S, E and C classes of models. Indian plant of Mercedes is recognised as one of the best CKD plants of Mercedes-Benz India.
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