You are a local SEO marketer so you know how important it is to control your targeted information on the web. This forms as a big part of local SEO because when you obtain information for other websites, it gives you the edge. There are important spiders targeted for local business listings that are set up to crawl through the Internet and find every little bit of information that is available on your company. You can submit your business information to services like info USA and Localeze. Of course, you will want to practice caution on some things. If you find that there is incorrect information about your company on other sites you run the risk that it will still be aggregated for your listings. When this occurs, you'll have to venture back to the site or the source and ask them to take care of the issue. This usually takes time so you'll have to wait this fix finds its way into the local websites.
Not only that, but you can get approved quickly, unlike Google which takes forever. Don't ever forget that technique, as that can take you further than any other tip you'll learn in reaching out to those you're trying to target.
As a business, you should make sure that you're posting an optimized Craigslist ad on a regular basis. This ad needs to be targeted directly towards your market. Be careful not to make your ad garish--simple is best. When you create an ad put a lot of effort into the title of the ad because that is what will catch the attention of people looking for your business. Your title needs to have your city, state and keyword phrase in it. You might think of your Craigslist ad as a landing page of sorts because, if you pay attention, you'll see that often the ads on Craiglist are higher ranked than the websites they advertise. Most of the local websites out there have no problem with business owners asking clients and customers to post reviews (Yelp is one of these sites). Because this is allowed and you can benefit from it quite a bit, why not do it? Be sure to mention it every place you can (e-mail signature lines, contact forms, invoices and more). It doesn't have to be hard, just a quick "we'd really appreciate it if you could take a moment to review our companies website." Even though you are not able to control any of the text in the reviews, whether you get good or bad reviews, having them online adds credibility to your business and makes you look more reliable to new customers. No matter what else you try to do, make sure you use this one tip because it has the potential to help you grow your business by leaps and bounds.
If search engine optimization is something you've been doing for some time, you know that title tags need to be focused on. New marketers are quick to forget the importance of title tags, but they can actually help you achieve a higher ranking. If you're going to focus on local SEO, you need to concentrate on your title tags. The best part about using local searches is that you don't have as much competition as if you were going for the broader keywords.
It's a good idea to take advantage of services such as Google Places, Bing Local and Yahoo! Local, and claiming your profile is your first step on these sites. If you want to claim your profile on any of these sites, there are a few steps you have to complete to verify various facts about yourself, and this includes verifying your phone number and address. This doesn't take much time but it will definitely give you an edge over the others who haven't done it. By including photos of yourself or your business on these local site listings, you enhance your reputation, as people feel more positive and trusting when they see an image. Just find some good quality pictures from your site and upload them to give you a more effective listing. Use the best pictures you can to show your business in a good light, but they don't have to be taken by a professional photographer.
Getting good links from local websites can really help your search engine optimization. Local businesses should always strive to connect with the local community as much as they can. High quality backlinks from leading businesses and organizations in your own region are very important when it comes to succeeding online and getting a high rank. The search engines favor sites with a good number of quality backlinks, and getting links from prestigious local sites is the way to get your site highly ranked for location based keywords. This informs the search engines that you are a local business worth looking at. The quality of your backlinks is what really counts, more than the quantity. A link from a well known group like your local Chamber of Commerce will be much more effective than a hundred from obscure bloggers in your area.
You should also try to get listed with all those directories that are the Yellow Pages on the web. A simple listing with most of the directories is normally free.
All in all, if you use the SEO methods you just learned about, you'll see success in no time.
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