WordPress is one of the world's leading and most widely used blogging package. When it comes to Search Engine Optimisation it is one of the best platforms that you can use.
This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.
Tip: Make sure the blog is on YOUR site
We are often asked
If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site - it cannot live on on a different website.
Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your internet site but they are confusing from an SEO position. If you want to have the blog content 100% connected with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines - the result outcome will be unclear.
If your blog is currently on WordPress.com or Blogger.com then consider rapidly to relocate it and it's contents to your site. Moving a WordPress.com hosted site to your own WordPress site hosted by you is simple - do a database backup and then set up WordPress on your internet site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you need to study how to do this then just Google - "moving a blogger blog to wordpress" and you will get some good tips on how to do this.
If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned - adding a lot of new content may affect your ranking negativily at first.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content 'dilutes' your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
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