Getting repeat visitors for their websites may be most webmasters' goal, but few visitors do. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. By leaving the website and not returning, each visitor takes away the money they could spend on your website, which is devastating even if you have 1,000 people a day coming to your site. If you had planned well, some of those visitors could have become customers. To get customers to continue coming back and spending money on your website, you'll need them to join your mailing list.
No matter how unique the content of your website might be, it will not be enough to get people to return to your website by itself. On the other hand, getting visitors to your website to sign up to your mailing list will. Via opt-in subscription on your website, many visitors can quickly and easily sign up for your mailing list before continuing on their surfing habits. You'll need both the visitor's name and the email address to be gathered on the opt-in form.
If your visitor signs up to be on your mailing list, you can continue to follow up with him or her through email. You can get your subscriber to consider your offer, or endorse another offer to him or her. Earning profit is the end goal of many website owners, and you increase your chances of doing so by turning your visitors into subscribers.
Many website owners overlook the simplest way to build their list, and that is through the writing of articles. To do this, you would write and submit your articles to article directories such as eZine, where people are looking for information.
Leveraging your viral marketing efforts on article writing can be rewarding, if done right. The articles, if written well, will give you a way to show your knowledge in the field of your business.
Since you want to build your mailing list, the most important tool for you is to attach a resource box. Be sure to include a small bio about yourself and your site, along with the website address of your site.
The key to article writing for this method is to make sure your article was well written so that it and your resource box will gain approval from the eZine publishers for publication. No one could ask for a simpler viral marketing plan. Though it's simple, it's also very effective when your information is included with every article you write.
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