As competition continues to increase, Web site owners are searching for more ways to catch up or surpass their competitors. They have found that links to their Web sites from higher-ranking or more popular internet sites adds to their site's credibility and attraction, whether through a blog page, RSS feed page, or a page of content at the site. Being included in a business's Web site page as an authority or as someone of significance is valuable because this fortifies the posture for the business or organization brand being referred to.
The difficulty has been in the exertion it takes to find and approach probable Web sites that could promote another non-competing site and vice versa; it needs to be valuable to both parties or there is no reason to link to the other site. Embarking on a link-building campaign can absorb hours and days of time and effort, and once the contact is made or an email address discovered, it takes added time to ask for a link to an outside site, especially if the other business is unfamiliar with the company who is asking for the link.
The effort is further exasperated when the recipients fail to respond approvingly initially and must be contacted yet again and perhaps multiple times, until they are considered not interested or non-responsive, and subsequently removed from the list of prospective link partners. Many Web site owners have determined to employ the services of outside sources that have refined devices for link building labor.
Inbound links and reciprocal links
Today's SEO techniques are highly sophisticated, saving time and monotonous procedures. Now it is possible to scrutinize the Internet for sites linking to your competition, for example, so that you may also get in touch with the same (or similar) sites and request links to your site, or exchange links from each others' sites, for the intention of enhancing the optimization and ranking of your Web site. A search can also be made using keywords, whereby the software program can retrieve Web sites based upon selected search engine results pages.
The technology enables websites to be sorted by page rank and traffic rank to help determine which sites might be more advantageous to partner with. The software will list information to help users evaluate the sites for description as well as traffic volume and popularity of the websites, and help assess the importance of potential partner sites to link with.
When the sites have been determined, they can be approached separately in a personal email campaign, for example, or automatically in a bulk email correspondence requesting links back to your Web site. Email templates can be created similar to a mail-merge program, and systematically and automatically distributed to the Web sites' email addresses that the software finds. Follow-up communication can also be used for the first, second, and third steps of an automatic correspondence cycle, with selective time intervals to elapse between each.
Web sites that do not respond to the final message can be removed from the campaign automatically. Web sites that take action positively can be grouped into a partner group and the site removed from the campaign, stopping further emails. Link partners can subsequently be managed and the quality of the links can be monitored.
Keeping the other sites sincere
The sites chosen can also be checked for agent cloaking (where the Web crawlers are guided to search engine optimized pages while human visitors are presented with actual pages). You are going to be satisfied to see that any sites that inhibit search engines from crawling the pages that contain links to your site can be removed from the list of partners who have agreed to link to your site; some designers place this code into the pages by default, so it doesn't automatically mean that the Web site owner is dishonest, but might not know of the cloaking agent, and can thereby benefit from being alerted of the cloaking code.
Link building is essential
To continue to advance a site's rank, links to a site must be frequently secured. The more good quality links, the better. With the advanced systems now available and the analytics to examine the results of the efforts, more businesses can reap the rewards for expanding their sphere of influence.
Author Resource:
Building back links to your Web site may prove to be the missing element to your Web site's popularity, and consistently higher page ranking.
For more back link information and prices for link building campaigns contact the J Howard Company and put advanced technology to work for you.
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