Public relations will play a more critical role for companies in 2011 and this is why a savvy public relations agency or PR department will be worth its weight in gold. Media outlets are becoming more fragmented and they are multiplying like rabbits, especially the online outlets. Their subscribers or audiences are smaller and extremely loyal followers. These niche media outlets are far more opinionated and critical and are willing to report information that has not been completely validated. And, they typically have skeleton staffs and short deadlines.
These types of media outlets are desperate for sources that can provide them with news and contacts along with support materials like photos and background materials. They are especially interested in breaking news but it has to be relatively easy for them to develop an article due to the tight deadlines. Deadlines have shrunk from days to hours and now minutes. And, in many cases, they would like to have the story virtually developed for them so they just have to edit the article.
With today's ever changing news world it is important to develop a system in which one can create a story in a few hours or a matter of minutes in some cases. If you take a look at the New's websites, the ones who get the most traffic isn't the one with the best writing skills but who puts out the content first.
That is why it will be critical to be extremely responsive in order to receive positive coverage about your company and its products and services. A 12-month Public relations program will require the necessary resources in order to get you the correct exposure you need. That means a response level that is almost instantaneous as well as immediate availability for interviews and supporting photos, diagrams, background information and corresponding video footage.
Author Resource:
If interested in Dallas PR firms check out M/C/C, as they are a full service PR agency. For more information on Public Relations news be sure to check out that blog.
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