If there is one thing that every website needs, it s consistent traffic and at times, it is necessary for us to continue to get more and more traffic along the way. Although there certainly are a lot of different ways that you can do this, it often can bog you down if you re trying to do it in too many different directions at one time.
I often find that by going after just a few of the beneficial ways of driving traffic to your website, you can usually get more accomplished in a day s time and see more results for your efforts. Here are the 7 different traffic generating methods that I always use and that anybody can use to drive more traffic to their website.
Basic Search Engine Optimization
This should really be at the forefront of anybody s efforts to get more traffic to their websites. If your webpage is not optimized for the search engines, you are leaving a lot of traffic laying behind in the dust. Every single piece of content that you put online should be done with the thought of optimization in mind.
This can be done through a combination of keyword research, on page optimization in order to make sure that your pages are recognized for those keywords and then gathering incoming links. This is an ongoing process that must be done regularly if you want to see results that are going to last for long term.
Creating Jump Pages
This is somewhat similar to what I already talked about in search engine optimization but it is optimizing other websites for the search engines and then driving the traffic through them to your money site.
The benefit of creating these small websites that are optimized for the search engines is the fact that you not have to rework your sales pages in order to be optimized. It is often a good idea if you optimize the sales pages so that they convert more to sales rather than converting more to incoming traffic. By putting a page in between the search engines in your webpage, you can accomplish this easily.
Using Social Marketing
Something new that is really come into light is social marketing and there are quite a few websites that you can make use of which will really drive a lot of qualified traffic to your webpages. Being able to use them effectively, however, could really fill volumes of books, but here s a general rundown on it.
Each of these social marketing websites, such as twitter and Facebook will allow you to create accounts and to run a small community that is interested in whatever it is that you are offering. By connecting with them on a social level, they will get comfortable with you and be more likely to purchase from you as a result.
Using Online Videos
Have you started video marketing on a regular basis? If you haven t, you are really missing quite a bit of traffic and it is something that is going to stick around for a long term. If you are unsure about the popularity of online videos, simply check out the type of traffic that websites such as youtube are getting and it will quickly change your mind.
Not only are videos an excellent way for you to convert people over to your website, they also tend to rank rather well on the search engines themselves. Google understands that people love video just the same as you should understand it. That is why you ll often see a couple of videos that are listed on the first page of Google for any given key phrase. Why isn t your video there for your key phrase?
Web 2.0 Marketing
The Internet is constantly changing and things that worked several years ago or perhaps even several months ago are not necessarily going to be the things that work now. One of the things that the Internet is leaning towards is more of a community type atmosphere and this can be seen in many of the Web 2.0 websites that are popping up all over the place.
These websites tend to have interesting names, such as Squidoo.com and hubpages.com. The interesting thing about these websites is that you can sign up for a free account and post your content directly on those sites. Since they are very popular in the eyes of Google, it is easy for you to rank well for keywords and to get some traffic to them. Simply send the traffic over your website, and you have another source of visitors.
Press Releases
Hold the presses, press releases can get you a lot of traffic and they can do so very quickly. Although most of the press releases are no longer free to send out, it can be worth spending a little bit of money in order to get one out to the masses.
If your press release is only picked up by the usual channels, you can expect them to be listed in the search engines for your keywords and you can get some great links back to your website. If it is picked up and syndicated, the traffic that you get can be phenomenal.
Article Marketing
Although I saved article marketing for last, it is by no means the smallest of the ways that you can get traffic to your website. Some people base their entire business around article marketing, simply because it works so well.
Write your articles around keywords that are easy to rank for and are specific to your niche. Submit them to various article directories with a link back to your website included and a compelling call to action. You would be surprised with how much traffic you can receive from just a few well written articles.
There are a number of other ways that you can get traffic to your website, but these seven should keep you busy for a considerable amount of time. If you work on these regularly, you will get a steady stream of traffic that is coming from multiple areas. All you need to do at that point is convert them into customers.
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