These days, finding affordable and reliable web hosting is a whole lot more difficult than it was a few years ago. For starters, a whole bunch of tools and resources are required for running even the most basic of websites. Secondly, the choices for providers, server types and packages have grown so much that only the tech-savvy are capable of sorting through the options and making the right choice.
It can of course be quite easy if one takes the right approach and drills down to the right choice in small steps. Let's start, then, with the first step which is the selection of the right kind of server. New webmasters rarely have the means or necessity for maintaining a dedicated server, so it's best to start at the other end with a shared server.
Customers share disk space on the same shared server, with clearly defined access to tools and resources depending on what package the customer has chosen. VPS is another choice that is better than a shared server but cheaper than a dedicated one. The advantage is that a virtual private server allows for a lot more freedom and control than is possible on a shared server.
This is a virtual private server which offers full use of virtualized servers on the same physical server. Suffice it to say that multiple customers are using resources on the same machine, but it appears to each as if they have full control of the server. Assuming that the customer has made a choice of a server based on the budget and website's needs, the next step would be to choose the OS.
This is important because there are things which one can do on a Windows server which can't be done on a UNIX/Linux server, and vice versa. For example, ASP scripts can be run on Windows, while the UNIX server will be better for running PHP scripts. Practically speaking, those using Microsoft products across the board will find Windows more convenient, while others who prefer open source will likely prefer the UNIX server.
The next step is the choice of package. This choice matches the needs against available packages, so a little bit of comparison shopping is necessary here. Of course, one still needs to know what the needs are. It's hard to generalize this since each website and company will have different needs for bandwidth and future predictions for growth, and the kind of website (blog, static/dynamic pages, eCommerce, multimedia, etc.), not to mention the budget.
Finally, there remains the choice of provider. This needs a lot of research too, to check up on reliability and support issues. It can be done by checking out the host's reviews on web hosting review sites, and by browsing some of the host's existing customers' websites. Note that changing hosts after some problem pops up is inconvenient and will cause loss of business, so plan for upgrades or changes in future with a host that offers disruption-free and affordable upgrades.
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