Online marketing experts recommend effective Web directory submissions as a vital part of boosting a website's position in search engine results pages. Having a higher rank on the results list can significantly increase visitor traffic to your site. No wonder any online business owner wants to have a good ranking in results pages of major search engines. By submitting your website to directories, it earns permanent links that can improve its visibility and performance. But just like any other online marketing strategy, submitting your website to directories can fail your website if you do not know how to do proper directory submissions. So here are some tips to help you avoid costly mistakes in Web marketing.
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When doing web directory submissions, the first thing you need to do is pick reputable directories. Avoid directory sites that are relatively unknown or those that do not have any positive review to their credit. Some sites are considered link farms and being associated with these directories can make your links invalid. When that happens, your ranking in major search engines can suffer or your site can also risk being banned by search engines. Always remember to check the age of the web directory that you plan to use. Make sure that the site uses white hat search optimization techniques so that your site will not be negatively affected.
When it comes to web directory submissions, doing it manually is still the best thing to do. Although there are quite a number of computer programs that can help you submit your site to thousands of other directory sites, you cannot be sure if their submissions are done properly. Remember that it is crucial that you choose the right category and sub category when submitting your website. For example, if you are selling wheatgrass supplement for weight loss, you should choose health as main category and weight loss as sub category. You will not be able to reap the benefits of directory submission if you put your wheatgrass supplement site under the computer software category.
Truly, submitting your site to directories can be a tedious task. It becomes more complicated if you do not understand how this SEO strategy works. Plus, you may be frustrated if your site is denied by Web directories. This can happen if your website has broken links or is under construction. If you do not have any idea on how to implement an effective Internet marketing strategy, you can use online marketing companies to help you out.
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