Are you a writer who wants to specialize on copywriting? By copywriting alone there are already a lot of categories under it for further specialization. But first things first, you must know the basics of it. But where should you start if you want to learn copywriting?
1. Get a copywriting course.
A course is a great way to learn because it is like having an invisible hand helping you learn step by step until you perfect your writing craft. One such course that is worth looking into is any John Carlton copywriting course. Of course you can always try other writing courses, however, make sure that a top copywriter has created that course just to ensure on its quality.
2. Read and study sales letters.
Another great way to learn copywriting is by simply studying an actual sales letter. You can find one through direct mail that you are probably receiving monthly or on a website that is aiming to make a sale. Just read them and try to find the key points that you think make these sales letters a success.
3. Get into SEO copywriting.
Writing for the web is a very lucrative gig and you can make a complete business out of it. But before you should start writing for this arena, you must at least learn basics of search engine optimization or SEO and also on how to choose the best keywords. This way people can easily find out about your web copy through a simple search online.
4. Get a basic copywriting book.
And by book I mean a real book made of real paper. A book is handy and you do not have to worry about running out of batteries. There are many copywriting books that you can borrow from the library or purchase one for yourself from a bookstore.
5. Read a blog.
Read a blog on copywriting even if it is a freelance copywriter Philippines site. Copywriting is a global concept and you can learn a lot of things from reading a blog on how to do copy writing.
These are just five of the things that you can do to learn copywriting today. There are paid methods and there are also free. Just choose the one that you are most comfortable with.
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