Selecting a Domain Name - i.e. the formal name of your website - is a highly specialized process that requires some market information. If you are new at, or are a first-time website creator, this article is intended for you.
The selection of a domain name used to be quite simple. You just picked a name that matched the product or service that you were promoting, or that was the name or your company or firm. Then, all you had to do was to add the ‘.com’, ‘.net’, or ‘.org’ suffix and you were ready to register the name. Now, however, much has changed as regards the domain name landscape and things are just not that simple any more.
The primary differences that dot the landscape of domain naming are in two classes - changes necessitated by competition and changes associated with or driven by the pre-registration of most of the names that people would like to register. The latter category - pre-registered ‘crowdedness’ is easy to deal with. The desire on everyone’s part for easy name recognition forces us all to consider the one-word domain name as superior. What we are referring to here is that most one-word domain names are already taken.
When one adds to that the fact that many of the typical company names are also already registered, it makes the landscape very murky and troubling. The result, naturally, was for people to begin using two-word and then three-word domain names to define their product, niche, or firm and you get the idea - greatly increased complexity of domain naming issues and competition.
The changes necessitated by completion primarily drive the concentration of preference to be associated with the suffix of the name. While not widely understood, Google, as an example, gives much higher page rank to domains with a primary - i.e. ‘.com’, ‘.net’, or ‘.org’ suffix. The other suffixes work technically just fine, but are ranked lower.
The final category of information that you need regarding the selection of domain names is that of keyword-intrinsic capability. If you are promoting Italian Food, as an example, your search results will be higher if the words ‘Italian’ and ‘Food’ are actually within the domain name. You guessed it - most of them - especially the ones with primary suffixes - are already taken. Therefore, you will need to get creative, using hyphens and ‘article’ words - which Google ignores - like ‘best’, ‘the’, ‘my’ - in order to get both the keyword-intrinsic characteristic and the primary suffix characteristic that you need in your domain naming strategy. No matter what your domain naming strategy, be sure to keep a regularly updated system registry. You can purchase and download a top registry software package that does this. They also perform the other registry fix functions that accomplish any needed Registry Repair.
Author Resource:
Author Resource:-> James Roberts is Senior Article Editor for What-Why-How researching and writing on numerous topics including how to use the best software resources. For more information and best ways to do things click here !
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