In the current trend, link popularity and link quality become most important factor of every search engine's ranking algorithms. If your site doesn't have links, your site can't rank well for competitive keywords.
Because of that, link building process needs to be given high priority. Since link building is long-time process, the sooner you start is the better. Probably, you have to start your link building campaign from first day your site is up.
Link building can cost big money, but you can save a lot of your money, if you invest your time and effectively use free resources that available the net.
Here are few of them which can be useful for every link building campaign.
Forums signature
Find out and participate the forums which have same niche as your site. Leave your links in forums signature. This is easiest way how to get free links to your site.
Blog comment
Just find out some blogs which have content relevant to your site. Make blog comments and put links to your site in them, make sure your comment is genuine and not spam.
Free web directories:
There are thousands of free web directories you can submit your link to. Do directory submission slowly and continuously. This is an important long term work and solution for any site.
Free article directories:
Write quality articles which have some interesting and useful information, and submit them to free article directories.
Article directories allow you to put link back to your site. Good article can bring free traffic and free relevant links to your site.
Press Releases:
Write press releases about your site and submit them to press release distribution services.
Social Networking and Social Book marking:
Social networking sites are very useful these days to not only get links but also huge traffic. Participating in social group / networking sites is a great way to have links and traffic. In social book marking system, users store lists of Internet resources, which they find useful. These lists are accessible to the public for their views and comments. This became a great seo technique and can bring quality links and traffic.
Link Exchange:
Find out the sites that have content relevant to your sites. Send your link exchange request to the owners. By this way, you can get a lot of reciprocal links. Of course, reciprocal links can be devalued by modern search engines, but link is a link and it's always better than having no link.
Link Programs:
There are some good link programs in which you help others to get them link and other help you. Avoid participating in link spamming programs.
These are good, free resources for your link building campaign. Unfortunately, they can take a lot of your time. Make sure to choose appropriate software tools for them.
Think of link building as a long-term investment in your site. Put in a little time now to improve your link popularity today to insure a good ranking in the search engine result pages (SERPs).
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