If you hire a freelance writer for a project, there are certain things you need to look for such as writing skills, testimonials and pricing. But none these are the most important skill which you should look for in a freelance writer. What you should look for is something much deeper than that.
First of all, let s consider why you need to hire a freelance writer. You may have a project on a niche that you want to explore or a market which you are already an expert in. The ghost writer needs to write articles or a book on your topic which shows that you re an expert.
What if the ghostwriter wrote with perfect English and in an entertaining voice? Would you be satisfied?
If you re aiming to make an impact in your market by wanting to become an authority and you re concerned with every public material that has your name on it, then you would need much more than that.
What you need is writing which has the basics of correct English grammar, a good voice and most importantly...valuable content which shows you are knowledgeable in your field.
If you re in the video recording business and the writer wrote excellent articles/report on how to set up an online recording business, you would not be pleased if the topics written were basic and outdated.
This is where the true value of a good freelance writer can help you.
Writing professionally does not only mean proper grammar and checking of spelling mistakes. A lot of it involves research into your topic and explaining it in a clear, helpful and entertaining way.
Professional ghostwriters will spend a lot of time, researching your topic before they begin writing. They want to make sure that the content produced is not fluff and is actually useful to your audience. This is how they build their reputation as a good writer.
If the professional writer can find information which is true, up to date, can help your market and is not available as free content on the internet, then you have hired someone who has given real, true value to your business.
So how do you make sure the writer will deliver what you want? The answer is communication.
People have different needs for writers and different things please them. Some prefer the ghostwriter to cram in as much information as possible in an ebook, while some prefer valuable content which is professionally researched and can really help their customers.
In your email to the writer, explain the object of your articles, report or ebook. Tell them the type of prospect you want to target and the type of information you want written.
If there are good sources of information which can help the writer, attach it in the email. You should give as much information as possible to ensure that the end product meets your requirements.
Follow this advice and focus on choosing a professional freelance writer to research and write for your business. You ll create quality products which will put you well ahead of your competition.
Author Resource:
Outsource to professionals for quality content at http://www.eliteghostwriters.com/infoproducts.html For more articles and video tips on promoting your business online visit http://www.eliteghostwriters.com/report.html – Alan Cheng, Elite Ghostwriters.
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