If you are an internet marketer, then you realize how much this channel has changed in the last several years. Although the experts like us saw it coming more than two decades ago, even we are surprised at not only the changes but the pace and variance of change that this marketing channel has sustained.
In the past, marketing channels and the actual venue or marketplace itself were decidedly different - even geographically dispersed to the point of almost lack of similarity. It was often difficult to even tell which commercials and ads went with which companies. Unless their logos were prominently displayed we often said to ourselves - "Who are those guys?" or more like the obvious "What are they selling?".
Now, both the product or service and the promotional message for same are comingled and both are presented - on the same screen - simultaneously. Nonetheless, as we attempt to remind people constantly, selling is still selling, and people will simply not buy what they do not understand, endorse, desire or need - regardless of the quality of flashing graphics and video.
For it first decade and a half, website drove users through a series of boring and oftentimes inadequate display screens - on their way to some sort of offer. These boring monitor-encapsulated sets of screens demand your attention and interface, as you navigated though poorly designed and hideously conceived landing pages in a laborious attempt to determine if the site in question was worthy of your time and did it, indeed, contain something worthy of your money.
In 2001, it all changed and changed forever. It was the advent of the video marketing presentation. It had been tried before with complex and slow to load and play but without the flexibility and visual flash of it newfound quality. Not only those qualities had been absent in precedent versions but they had hardly been effective.
Now, everything on the horizon of internet and online marketing is video-based with website user interaction. Not only is this technology great for online selling, it appears to have been built specifically for that. With almost no additional warning it was only a matter of months before basic-display videos began to appear all over the internet. Even though it took custom software to engineer and drive them - they worked.
If you are not currently using video promotion and full-motion graphics to sell on the internet then you had better get in line, because it is taking the Net by storm. Not only are we well into the third generation of video format - Flash/.flv - we are now seeing the widely promoted hypertext markup language of the future - HTML5 - under construction supporting early beta versions available by 2012. Remember, there is still no substitute for a safe system with which to promote online - you still need to update your windows registry. | You can purchase and download a top registry software package that does this. They also perform the other registry fix functions that accomplish any needed Registry Repair.
Finally, real onscreen user interaction is a reality - with mouse-click selectivity of product options and buy-now flags. These technologies will soon support distant learning scenarios with students interacting with instruction modules by finger-clicking the screen. Welcome to the new world of video marketing on the Internet.
Author Resource:
Author Resource:-> James Roberts is Senior Article Editor for What-Why-How researching and writing on numerous topics including how to use the best software resources. For more information and best ways to do things click here !
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