Article marketing is advertising by writing short articles on specific areas that you wish to promote in your industry. Some content based articles are even released free to help attract clients and build credibility. Article marketing became popular with the advent of mass printing making article production affordable and easy to produce.
The internet has made article marketing explode and there are numerous article directories where you can post your articles. Your short articles can be accessed by anyone around the world and will be included in internet searches as well as website searches. You can even create links from product and service pages to your articles.
There is a whole freelance industry based around content and article marketing keeping many writers employed. Article marketing has many benefits including increased site traffic, improved search engine ranking, lead generation and the ability to establish yourself as an expert.
The most effective and popular type of article tends to be about 400 to 600 words. This is short enough to hold the readers interest but also long enough to get your point across. The key to a successful article is a catchy title that grabs the reader's attention, even if they are only scanning web pages or search engine results. Make sure that you are brief and concise. Wordiness can cause the reader to lose interest.
You should put your most important information at the beginning of your article. This way you will have gotten your point across even if the reader doesn't finish the article. Paragraphs and sentences should be short and if necessary and appropriate subheadings can be uses. Also make sure you use correct grammar and please make sure you use spell check.
Your contact information will be found in the resource box. It is important to make sure that this information is correct and clear. You may also add a line or two about your product or service. The resource box is also where you may provide a link to your website or to an area with further information.
Once your article is written you need to produce a short summary that may appear with the title of your article. The summary needs to hook the reader or point out what you article will offer. Think of this as an abstract if you are scientifically minded. The summary should be between two and five sentences long. You should make sure to spell check your article as there is nothing more off putting than a badly written article full of spelling and grammar mistakes.
You are now ready to submit your article to an article directory. There are large article directories that cater to every industry and others that are more specific. You don't need a lot of marketing or computer knowledge to be a successful article marketer. By spending a little bit of time each day writing and posting articles you can successfully provide information and promote your services.
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