With budget limitations it is sometimes difficult to pay for all the operations necessary to business web promotion once web design is complete. Much money goes into professional search engine optimization, advertising campaigns and the maintenance of the business web platform. You can increase free traffic and make considerable savings by researching keywords very well and performing optimization so as to be both search engine friendly and user friendly.
Start with directories and search engines for submission. You will boost up rankings with major search engines if you have numerous listings. Yet, less known web directories can be very profitable too. Depending on the service, some submissions are free and others require a monthly fee. At this stage of website promotion, you should create a distinct budget and use it to reach all the objectives in your 'to do' list.
Links are incredibly important when trying to increase free traffic to your website. Contact non-competing websites and exchange links: you link to their page and they to yours. This will improve the popularity of both sites and you will be able to increase your search engine ranking. The higher this PR, the better you will be positioned in the search result pages. Good traffic is usually associated with the leading positions on search result pages.
Forum posts are one other valuable strategy to increase free traffic to your website. Answer people's questions with useful information. Include a signature with your name and a URL at the end of the post, because such links will enhance the number of targeted visitors. Do not overdo with posting messages as you may create a negative perception on the other users and they will not visit your website.
There are lots of blogs out there with topics related to your website. You can use these to add insightful comments and leave links to your home page. Email marketing campaigns may follow some common ideas. Besides taglines meant to emphasize the benefits of your website, the email signature should include your name and website address, no matter if you use an automatic mailing software or you send messages manually.
Use traffic exchanges. This is a common practice on which lots of web masters rely. They send you traffic and you give them traffic.
Learn about article marketing! Submit articles relevant to your domain of activity to article directories so as to create backlinks. Each article includes an author bio box with a link to your home page. This should increase free traffic to your website and generate backlinks when your materials are distributed around the Internet.
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