Despite the rapid expansion of internet marketing there are still many businesses who are wary of this new concept and prefer to stay with tried and tested marketing strategies. However traditional advertising techniques marry well with internet marketing while the unique advantages of the latter more than enhance the possibilities of a successful advertising campaign. Let's look at some of them:
The World Wide Web is precisely that: worldwide. Thus, your business doesn't face the restrictions of a brick and mortar shop. You can serve customers from Boston to Bangalore and you can do it every day of the week, 24 hours a day. Many millions of people search for products and services on the web every day, so you have practically unlimited potential for growing your customer base.
For a small business this could be one of the biggest advantages. Online marketing is not only effective compared to other forms of advertising, it is relatively inexpensive. A computer with internet access replaces office premises, sales staff, printed advertising brochures, costly TV or radio advertisements, and a multitude of other traditional marketing costs. Product and service information is available to visitors to your website without the involvement of any sales staff, saving you time and money. And because of the ability to track the effectiveness of individual advertisements the return on your investment is potentially far greater than that of traditional advertising mediums.
In contrast to advertisements in newspapers, for instance, internet marketing puts you in touch with your target audience even better. Potential buyers can locate your website by looking for a given goods or service which you provide. In addition, you can situate your ads on websites that cater to a niche audience that fits your customer profile. With email marketing to advertise new merchandise or services, by purchasing email addresses of prospective buyers or doing follow up to those who visit your site, you can target large numbers of individuals simultaneously, in every corner of the globe.
Finally, and importantly, the advantages of internet marketing are apparent because they are easy to measure. Advertisers in TV or print newspapers can't figure out how many customers saw their ad or responded to it. Web advertisers can use analytics software to find out not only how many customers saw the creative, but also what the demographics of those customers was. They can track the number of visitors that come from any particular advertisement and how many visitors are repeats. Thus, advertisers can analyze the effectiveness of their marketing strategy and modify it in response, all in real time.
To sum up, participating in internet marketing can allow you to expand your business across the globe with few limitations and minimal costs. There is also the advantage of continuously being able to see how effective your efforts are.
Author Resource:
Justin Harrison the leading Internet Marketing expert and is regarded as one of the foremost leaders in the Online Marketing space.
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