A number of weeks ago, a good friend turned me on to the social media phenomenon called Twitter. I have to say that I'm not a heavy user of social media and quite honestly don't see the purpose. At least that's what I thought prior to my experience. Three weeks later my thoughts and feeling have changed rather significantly.
Once I got online and started using Twitter, I better understood the fascination with this seemingly simple tool. It has its own vocabulary, functionality, and many features that you may not know about. Truthfully, the only way to truly understand Twitter is to read a how to guide, watch a video, or use a third party platform for managing Twitter related tasks.
On a day-to-day basis, I'm involved with sales, marketing, account management and much more. Having a Twitter account gives me access to some of the leading authorities in my industry and others who have proficiency in the types of situations I deal with. Online social media tools allow me to connect with a variety of experts and others who have already solved many of my most difficult problems. Twitter provides direct access to many people that I otherwise would never communicate with. Celebrities, gurus, and industry experts are all available at the click of a button. Many celebrities will actually respond to you when approached directly. Truthfully I don't know whether or not its their mom, personal assistant, or some hourly worker who is replying to my questions, but more often than not, they are filled with pearls of wisdom.
When you find a community of individuals who share your interests, concerns, and are willing to have a discussion around them, it enriches your experience. This is especially true as I have built a small following of people within my area of interest. When I have a question or topic that needs discussion, this group is there to share what they know and comment on my messages, also called tweets. Also called retweeting, the act of sending someones post to your follower happens frequently within the Twitter community.
The greatest benefit of connecting with other with whom you chose is that you can filter the information and respond when the mood strikes. By using applications that allow you to prioritize Tweets or search for specific conversations, you can quickly see benefit in the information that's being shared. Often times, individuals include links to valuable content and information that they have come across on the web. This is both useful and time consuming when related to a particular need you may have.
I was not an early adopter of social media and for good cause. I never saw the point of Tweeting or trying to build a fan base. However, now that I've gotten my feet wet and have a good deal more experience with Twitter, I see that it's not only good for getting information but giving it as well. If you are trying to determine the value of Twitter from the outside then I encourage you to role up your sleeves and give it a try. Unfortunately you can't appreciate it unless you do.
Author Resource:
Michael Fleischner is a marketing expert with more than 14 years of marketing experience. He is also the creator and founder of MarketingScoop.com which offers helpful marketing tools and SEO training .
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