Brochures can help promote and sell products or services, an advantage that is especially useful for small businesses. So it is only imperative that, as a business owner, you invest considerably on brochure printing. And to make your campaign even more successful, you may want to put in a lot of thought and effort on designing your company's brochure. The right colors and layout, not to mention the attention-grabbing headlines, can make lots of difference.
However, there's more to a successful promotional brochure campaign than an impressive design and layout. The brochure's content closes the deal, so to speak. A good content should be persuasive enough to draw out positive response from your prospects.
A promotional brochure is your marketing arsenal. To make sure that your brochure is packing enough firepower to make an impact, avoid the following mistakes commonly made by many businesses in their brochure printing efforts:
The brochure is too hard and confusing to read
Many amateur designers think that they are making an impact by cluttering their design with lots of fancy elements. Although there's nothing wrong in trying to impress your prospects, you must remember to maintain the right balance. Also, don't use excessive font styles. That's another factor that makes a brochure too confusing to read. It is advisable to use only 2 or 3 font styles. Then, organize the text into easy to read sections. Clearly indicate the headlines and subheads, breaking down the content and making the copy structured.
Lack of a compelling headline
The first thing that people see in brochures is the front side and this is where an attention-grabbing headline should be. Recipients of your brochures will most probably only read this side so make it a point to print a unique and catchy headline. Quickly tease your readers about your proposition or the benefit of your offers. This would increase the chances of your brochure of being opened and read in its entirety.
Not giving enough details
The purpose of your brochure is to provide customers with all the information they need to learn more about your product or service. You may tease them a bit with a headline but make sure that inside you'd give all the details they need on what they have to do avail your offer, where they can get it, etc. Don't expect people to call your office if you withheld certain important details. A brochure with incomplete information will only turn off your prospects.
Making the brochure into some kind of a list
Many businesses are guilty of this. Treat your brochure as more than just a sequence of various lists about the services or products that you offer, the things that you accomplished, etc. Lists are boring. Maximize your brochure by writing about your business, explaining your services or products in detail.
Not having a clear target audience
Your brochure should be specifically written for a particular audience. By having a specific target in mind, you can write in a style and language that appeals to that group. Don't just brag about your business, have a clear focus.
Brochure printing is an excellent strategy for your business. Taking note of these mistakes will surely make a difference once you plan your campaign.
Author Resource:
Leah Delaney is specializing in writing articles on a printing company. Try to visit this page for more tips about brochure printing , the best place to print brochures online successfully and inexpensively.
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