When you are selling through internet marketing, you will have the best success when your offers appear in front of the right people. All IM marketers want to get the highest ROI for their efforts. Backend marketing is highly underutilized by a majority of the new Internet marketers, only because they don't really know that the real profits lie in the backend. The front end will never be able to compare to the backend in terms of profits.
The thing to remember is that you must get your marketing messages out in front of your market. If you have an optin offer, then hopefully you can create your own email marketing list. In fact, that is the only way you will be able to promote your backend offers to a group of people. If they opted in but did not buy yet, then that means they are interested but just need a little more time. Then you simply keep them in the rotation and send them higher priced offers after they do become a customer. It is not uncommon to get hit with ads on the 'thank you' page after you buy or download something. We think the best thing to do here is test because that is the only way to know for sure if it is worth it. This is often successful because your ad is being displayed at a time when your customer is most receptive to seeing and spending more. There has to be additional and compelling value that comes with the second product. The great part about this approach is people are already doing business with you, so they are warm to you and that helps a lot.
The other thing to bear in mind is that you will have an email list with all these people in it, so of course you will continue your efforts there. Remember that when you engage in email marketing you are in effect selling to your backend. You should take the time to learn how to effectively presell because that is what this part is all about. Preselling is something many people do not seem to be able to grasp. It is possible that newer IM marketers just do not want to be bothered with backend marketing. The backend represents real growth and profit potential, so avoid passing on it. There is nothing to prove about this approach because it existed way before the net did.
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