When dealing with a topic such as search engine optimization, also referred to as SEO, myths are common. The reason for this is that search engines are constantly evolving and people are trying to understand how they work the best. A lack of set rules on how to rank adds to the confusion. It is important to keep in mind search engines occasionally change their algorithms, and it is your responsibility to stay informed. You can only this by testing out various strategies and see what works.
SEO has been in existence for a long while. It has become so popular because the Internet is growing at a rapid pace which also means that search engines are becoming more advanced. The last few years have been witness to significant evolution in SEO, or the science of ranking in the search engines. And when something grows huge, there is a lot of misinformation floating around that you should aware of. Many SEO myths that you come across look very real and scary but in reality, they're just myths. Some of these stories will be proven wrong in this article.
The first myth we will look at is that it's necessary to build special optimized pages on your site if you want to rank highly. Any of your pages can be highly ranked by the search engines as long as you use basic SEO principles. In other words, you don't need a landing page that is specifically made for SEO. Landing pages are not necessary for organic SEO, though you will need them if you want to advertise with pay per click services. You want your visitors to arrive at one of your site's main pages, rather than trying to create an extra page for them to land on. If you have the problem of pages not getting enough traffic, the solution is not to build new pages, but better optimize the ones that are already there. Just remember the reason why you use landing pages and what features your pages need to convert visitors into buyers.
A strange SEO myth that is quite common is that PPC marketing will have an effect on how your site performs in the SERPs. This is completely mistaken. A lot of people believe that they can affect the ranking of their site in the SERPs by running PPC ads. However, you need to remember that the two are completely independent of each other and cannot influence one another. For this reason, spending money on Pay per Click advertising expecting your site to rank better is a mistake. You should concentrate more on adding quality content to your site and building backlinks to ensure its rank increases. The most effective way to pass judgment regarding this myth is by being practical. Moving on to our next SEO myth, many people think that they should only be optimizing one keyword on each of their pages. Many website owners are convinced that their pages should not target more than one keyword or phrase, but this is another erroneous belief. People who work on this strategy believe that the more focused your page is, the better it will rank. The main problem with this whole technique is that when you try to write a page that targets a single phrase, it will not sound natural. You are also not using your space efficiently if you only use one keyword per page when you could be using more. What is the point of targeting a single keyword when the same page could be optimizing several keyword phrases? The more keyword phrases you have on your optimized page, the better it is. You'll get more targeted traffic this way. If you do some research on where your traffic is coming from, you'll find that it comes from a variety of keywords. You will have more success with the search engines if you target a variety of keywords on each page.
There's nothing wrong with using tactics to help you as long as they are legitimate and not based on false ideas. If you are looking to build a long lasting business, this is your best approach.
Many people also fall for another SEO fantasy, which is that they need to have a Google Site map The Site map is simply one of the many tools Google offers that you can use. You won't require a Google Site map at all if your site has been designed and built properly so that it is attractive to search engines. Your site won't be harmed by having a Site map but it definitely won't do more than maybe getting your site indexed a little faster. It will not influence your SERP ranking or have any effect on other SEO components.
The next myth is about the content that you put on your site's page. People who are new to practicing SEO think that the copy on your site should be at least 250 words in length. Your content should not be governed by wanting to meet a minimum word count. The idea behind this myth is to optimize a larger number of keywords. Be careful not to get caught up in word count, though, as a short copy can be as effective as a longer one.
The length of your copy does not change the effectiveness of your content. You should not waste time trying to impress the search engines, especially if it ruins the meaning of your site. Concentrate on putting out useful information when writing your content, not the amount of words. If you keep yourself educated about how the search engines work, you can avoid myths like these. Believing in myths can cost you time as well as money, so be careful about what sources of information you consult. The earlier you take care of it, the better it is.
Generally speaking, no matter how much effort you need to put into SEO, which requires quite a bit of work, it's worth every moment. The most effective way to learn SEO is through experience and not believing these fallacies that appear all the time.
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