Wordpress out of the box permits basic management of the main SEO meta data. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to change the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack allows you you to change the most significant page components - page title and page description. It also permits you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google ended using the keywords for page ranking in the early 2000's.
Page Title HTML tags
This is the No1 SEO component to manipulate. Constantly make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and show it in their search results.
Ideally the page title comprises only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (
Just like with a book the page title of an HTML page is the most significant element. Never leave this element to chance. Make sure you use keywords in the title.
If your page needs to stretch to cover two or three keywords we have learned that you can still get effective rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.
Even though it is best to keep the page title just to the keywords you want to rank for, if you are a branded company you will also most likely want to add in your brand name so that it is displayed on Google in your search listing.
Page Descriptions
This element is NOT used by search engines for ranking purposes. Nevertheless, most search engines will use this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. The rest of the time it will pick up the first piece of text on the page.
By having a good description it will increase your click through rates because the text will be more engaging to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to 140 characters or less this is even better seeing Google sometimes adds a date to the beginning of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
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SEO Meta data shown on Google listing
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