The big issue these days is your ability to capture the niche. So how do you do that?
Do you...
1) Use spam tactics?
2) Use a massive banner marketing campaign?
3) Spend a lot of cash on PPC Marketing and advertising?
4) Build a massive web site?
5) Hyperlink to everyone on the planet?
or do you...
6) Develop a network of greater than a single web site? - Considering that your network will help your search engine rankings considering it is possible to control your own website link status!
#6 is starting to be the norm out there. Businesses are just consuming a large number of domain names as a way to improve their likelihood of being found online.
But does it really improve their chances? Let's see...
Given that recently, Google has been crawling over "DNS" data in order to sniff out who owns what. So for example, if you own 20 web sites, google will find that out by the information you have on each of the registered domains.
Given that you own these 20 web sites, doesn't that provide you with the ability to build your individual high page ranking, link popularity building campaign? Answer is yes, so what occurs from that? Absolutely nothing. Nothing happens to increase your rankings I mean.
As an example, let's say that you are trying to build almost everything off of one mainly significant web site of yours. Let's also say that you simply intend to link to site #2 for this key word "Boosting Rankings". You have carried out a lot of work to add that term and link pointing to site #2 on all of your pages within your one, main, larger site. Here's what happens to your rankings for both of them.
It's recognized now that google has come up with this "Sandbox" effect. This can be basically referred to as keeping an eye on a particular network of web sites and the targeted key terms they are after.
So your web site #1 isn't the goal of this sandbox effect, it is your smaller, networked web site
that is. As opposed to acquiring any form of rank for the keyword "Boosting Ranking", this web site is added to a pool of web sites which are executing the same thing. The catch is that this "pool" is nowhere to be found, unless you know how to look for it.
Alternatively, your main, large web site will now take over the ranking for "Boosting Ranking" and will probably do pretty well within a search!
So does owning a network actually help you? NO, not unless of course you know how to better your "smaller", network web sites making sure that they don't get caught with this "Sandbox Effect".
So how do you do that?
Simple, instead of depending on your network to enhance your page ranking, outsource some of that strategy elsewhere. See, "Google" is only stating, if we don't do that to your network, then it gives you the sole capability to control your search engine rankings for all of your web sites. We are merely saying that we know you have a network and worked very hard to create it but we also want you to promote other peoples web sites as well.
It's that simple. If you start right now and maintain building more links on other peoples web sites with your network, your overall network should see a notable difference within 30 days of starting.