Are you tired of those old postcard templates? Do you want something fresh and more professional for your custom postcard printing? If you do, then let me give you the seven secrets that designers know about postcard printing and design. Use these secrets to improve your brand of postcard printing, giving it that very interesting and professional look that you've always wanted. So just read the items below and learn.
1. The best pictures for postcards are the simple ones – This is a big concept that you should remember. While lots of people are making great looking postcards with very innovative and intricate designs for those pictures, the best ones out there are still those simply made and straightforward full color pictures for custom postcards. People like simplicity in all its forms and when it comes to personal or even business postcards it is all the same. So it is best for you to use simpler pictures as well, believe me it works better.
2. The best pictures come from great cameras – Another good tip from designers is the fact that the best pictures come from great cameras. They typically use only great images from great cameras in their full color postcards. This is because the image quality and overall color vividness is better with the best cameras out there.
So do not just use pictures from that "instamatic" camera. Borrow a great SLR camera or maybe have a professional take images with that SLR camera for your color postcards. The better the camera, the better the pictures and of course the more impressive the color postcard.
3. High resolution images are best for color postcards – Beyond having the best cameras though, designers also know about resolution. Working and designing in a digital format means that you have to always use images that have high resolutions if you want to print them properly. So when it comes to your custom postcard images, it is best to always use the ones that have a DPI of 300 or higher.
4. Brighter colors are always better for postcards – Designers also know that bright colors and color schemes are always better for postcard printing. This is because these colors imbibe a lot of energy to the message making it more exciting to readers. Moreover, these brighter colors also increase the visibility of postcards making them a lot more attractive/
5. People postcards have a lot more emotion – It is also not common knowledge that "people postcards" typically invoke more emotion and impact than static panoramic postcards. While travel postcards use scenes or vistas, the best marketing or personal postcards are those with actual people and emotions in them. So if you want your postcards to have a very intense and emotional impact, do not just use scenes in those pictures, add in real people with real emotions in them.
6. Glossy covers add that all important professional shine - Many designers know that glossy covers contribute a lot to the look and feel of a color postcard design. That is why they always specify to use glossy coatings or glossy paper for the cover. That gloss adds that professional shine that makes color postcards worth keeping indeed.
7. You can save money by printing cheaply at the back – Finally, one secret that you should know is that in postcard printing, you can save a lot of money by printing cheaply at the back. Postcard printing companies do offer options for you to use only black inks and rough finishes on the back of the color postcard, while the best materials are in the front. This will help reduce printing costs, while maintaining a good quality full color cover at the front. This is a great way to balance out postcard printing costs easily.
So those are the seven secrets that designers know about postcards printing. Hopefully this should help you a lot in improving your own custom full color postcards.
Author Resource:
Leah Delaney is specializing in writing articles on a printing company. Try to visit this page for more tips about cost effective postcard printing and find the best place for a more eye catching and free postcard templates for effective marketing.
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