As a beginner in the field of online marketing, you must be wondering about how others continue to let their presence be felt by the customers. You surely have heard of web hosting. But since you are a newbie, it must still be vague for you. What exactly is it and what can it do for your business? These are only a few of the basic questions that you seek the answers for.
As of this time and age, going online is a very important thing. It produces a great impact on the business itself. Your products or services' marketability is also higher. However, being online has expenses that the business owner has to face. For big companies, they can surely afford to allocate a huge amount of budget for this. But, how about for the smaller enterprises? The smaller businesses typically budget their funds in the most economical way possible. A good solution for such is no less than web hosting.
The Basics of Web Hosting
The concept of web hosting is all about creating a specific space for the presence of a website in the World Wide Web. That is by means of a web hosting company. The company is the hosting provider which you will pay on either a monthly or yearly fee depending on the agreement. Its role is a server that acts as the data center and stores the client's files.
The two categories of web hosting are: paid web hosting and free web hosting. Both of them have their own features, functionalities, and of course advantages and downsides.
The paid one has a lot of utilizable features and you can choose between the shared or dedicated servers depending on your preferences and budget. The price you pay will depend on the package you will avail of as well as the services that the company offers. For a first timer, you can try out the shared server first. If you are satisfied, you can now move on to the dedicated server.
On the other hand, free web hosting offers no charges. In return, you will be asked to include your hosting company's banners and advertisements on your website. If what you are after for is a simple presence in the web, you can try this. However, the downside is you may not be able to enjoy a couple of functionalities and features such as videos, audios, shopping cart, and you are only allowed a limited space on the server.
A Service that is a Must
Web hosting is actually indispensable. If you want to let the world know you have a business that exists, you might as well go for it. It comes equipped with packages that allow you to enjoy different reliable features. Among of which are 24/7 customer support, web content management system, IT services, and many others. As your business starts to grow, you can request for additional bandwidth.
When choosing a web hosting provider, it is a must that you look into the different components that comprise the company. It is also relevant that you check out its credibility in terms of satisfying its customers. After all, you don't want a down server all the time!
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