You need to be marketing your website if you want it to be anything other than a dead end. There is nothing hard about marketing online, it just requires that you know a few things to do it right.
Despite the bad name that "Internet Marketing" has received from scammers, it's a legitimate way to market any business. As with any endeavor, you just need to know the fundamentals.
Great Content, Always
Make your content as perfect as it can be before you do anything else. Your website's content needs to be clear and concise in purpose and have a well-delivered message.
It might seem pushy, but for a site meant to sell things, it should have strong, action-oriented calls to action for the reader to "buy this." Informative websites, on the other hand, should be clearly defined with well-written information to convey the information without a lot of fluff.
Make the Search Engines Work for You
Keywords and phrases used in the right proportion in a site's content can help it immensely. This is SEO - search engine optimization. This is the first important step towards getting the search engines to notice your site. The better your SEO, the higher your rank in the search engines will be. A density of about 3% to 4% is usually optimal and the words and phrases should be spread out in the text and should fit in with it in a human-readable way.
Many marketers focus so much on SEO that they ignore the humans who will be reading their site. This violates the first step in this series and can ruin a website.
Use Social Media
Social media has emerged as the newest and most effective low-cost advertising method online. You can gain powerful traffic flow through Twitter, Facebook, etc. Of course, you cannot just dump your website link into your social stream and push products through these sites. Build a strong, reactive social network by giving value instead.
Value does not just mean freebies or discounts, of course. Give quality information, help people who have questions, and share information that is useful - that is value. Whether you promote products or not while doing so. Your profile should be a brand name and linked to your website clearly. Promoting your own products once in a while is OK too, of course, just not all the time.
These three things will take most websites from the unknown to the well known in a relatively short amount of time. Nothing is free, of course, and this won't happen overnight, but steadily building your site's marketing core will put it on a solid foundation for success.
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