Table tents are unique promotional tools. Use it right and it can help you increase the sales of your business. However, you must remember that to in order to make your table tent marketing efforts effective, it is important to come up with a good design – meaning, eye-catching and compelling.
In designing your table tents cards, there are only a few pointers that you need to consider. The most important thing to remember though is that your design should not fail to attract the attention of your customers. Because once they are captivated by the design, they will surely be prompted to read the entirety of your marketing message. So consider the tips below when you plan to launch your table tent marketing:
• Write a catchy headline and copy. Choose your words carefully. Thinking along the lines of a circus barker will help you. Be proud yet unpretentious. Always remember that you are calling your customer's attention to read your message in the table tent.
• Use fonts that are easy on the eyes. Avoid fancy styles because people might find it hard to read your message. Naturally, the fonts for the headline must be larger than the rest of the copy.
• The images must be enticing enough for the customers so prepare great quality full color photos of your products. Remember that both sides of your table tent must contain images. So choosing the best photos is very crucial to your table tent printing's effectiveness. You may decide to hire a professional photographer who knows how to capture photos excellently. If you are taking the photos yourself, make sure to use a superior camera and setting.
• The size of the table tent cards must be small enough to not get in the way of the customer's dining yet large enough to be noticeable. So be careful in choosing the size – if your table tent is too large, it might annoy your customers that they would think of removing it from the table. On the other hand, if it's too small, people might miss out on your offering. Ask your printer about the best size possible although be advised that the usual standard size is 4.25 x 4.5 to 5.5 x 5.5.
Table tents can come in different forms and colors. But the important thing is that your design supports your proposal. A great table tent design will do the talking for you. Whatever it is that you are promoting – a special offer, a discount or a new product – your business will surely benefit from a great-looking table tent.
Carefully consider all the design elements that you are going to throw into your table tent. Aside from reinforcing your promotion, your choice of color, images and layout should also reflect the atmosphere of your place of business, especially if it's a restaurant or hotel. Other than those, you goal is clear – your table tents should sway the audience into taking the necessary action your promo is persuading them to do. Ultimately, the result should be beneficial to your business – an increase in sales and a new relationship established.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers table tents , banners, magazines, flyers, door hangers, catalogs, printplace coupons, print newsletters, custom printer and other printed ads.
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