A good image is important in winning a customer's trust or in trying to make an impression on a colleague. Take note that image does not just pertain to the way people think about you or the manner you manage your organization. In business, you create a nice image after creating a memorable positive impact.
One of the opportunities your business can take advantage to create a good initial impression is with your written communication – and with the help of your letterhead, to be specific. This is the reason why creating a well designed letterhead is a big deal.
Your company letterhead is an integral part of your business's general packaging. Like business cards, brochures, print ads, posters etc., your letterhead serves as a talking head of your business. It contributes in your efforts to create brand recall as well as underscores brand identity. To make the most of letterhead printing, take into account the following tips in designing your company letterhead.
Color
Color is an important factor in designing a letterhead. A good color combination can create the right impact that you are trying to achieve. You can communicate your brand better with a colored letterhead than a single color one. The two types have actually little difference in terms of printing costs. When cost is not an important consideration, it is better to opt for a colored letterhead. However, consider first how many colors you really need and how appropriate would those colors be. While a multi-colored design can be attractive, be advised some letterheads are more effective with a single color. You already have corporate colors? Try using those to be consistent with your business image.
Logo
Although a letterhead is very different from a poster or leaflet, its marketing potential is just as great as those print materials. This is why a letterhead needs to include a good logo – your letterhead can contribute in reinforcing your brand identity. When you design your company's logo, make sure that it represents every aspect of your company – from your values and principles down to your products and services. Your logo will also serve as the focal point of your letterhead design.
Style
Keep everything simple. Simplicity is one of the primary characteristics of a good letterheads design. Aim for a simple design to decrease your chance of producing a poor design. Avoid excessive graphics. Overdoing the graphics in a letterhead reeks of amateurishness.
Basic information
Your letterhead must include relevant contact details about your company. Basic information includes your company name, phone numbers and address, both online and offline. If you have a tagline or slogan, you can place it underneath the contact information. In adding your contact info, make sure the font style and color must be consistent with the overall design.
Your letterhead speaks volumes about your company. It represents you in a way that a poster or brochure could never do. So, treat letterhead printing seriously. Remember the above tips and make sure that you carefully consider every element you put in your letterhead.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers letterhead printing , banners, magazines, flyers, door hangers, catalogs, letterheads , print newsletters, custom printer and other printed ads.
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