If you're looking for effective ways to promote your business, you can't afford to overlook Facebook. Why would you pass up the possibility to interact with such large numbers of potential customers? There are, however, certain principles you should be aware of if you want the time you spend on Facebook to be productive.
Be Yourself, Not a Corporation -Social networking is about individuals connecting with each other, so it won't help if you appear to be a large, anonymous company. In other words, if you're 35, have a family and live in Florida, share this with people and don't just talk about your company. People on Facebook are interested in socializing and networking in a personal manner, not just talking about business. That means you should participate in this environment in the right way and engage with people socially. Effective Videos: Fans and friends of your page can view the videos you post directly. This feature can be immensely powerful. For instance, if your fan page has 50,000 members, you can instantly share your video with all of them with a click of a button. The average person is consistently checking for updates on their newsfeed, so your video will not be skipped over. A good response of traffic to your page will happen if you consistently post helpful videos. Make sure to keep your videos targeted at the audience you want, while also being informative and entertaining. Your video may just become the next viral sensation on Facebook!
Facebook gives you the opportunity to create a custom or vanity url for your page, and you can use your primary keyword for this purpose. This is a way to get your keyword ranked highly in the search engines by having it in your url. Besides that, people that first see your Facebook page url will clearly know what your page is about. The vanity url is another way to help you brand yourself when you use Facebook. Facebook's Global Reach: the reach Facebook offers you is incredibly massive so remember that, at all times, you are dealing with a truly global audience. Whatever you do to create conversations with your fans and friends, you need to make sure that you do them in such a way that everyone understands your message. To sum it up, Facebook is going to continue to grow its network and will be here a long time to come. So if you're not using it for your business then you will have to re-think your strategy. Your "social media" attack plan is what you need to be working on now and not later.
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