There is so much to consider with search engine optimization, and to make things worse it can change overnight depending on what the search engines decide to do. Those who are new to search engine optimization will be condemning themselves to tough times if they don't learn and prepare adequately.
It's just that the exact same mistakes are made by people, and they're repeated all the time every day. Many reasons contribute to these mistakes which include deciding to follow information that is not correct. With SEO, it's always best to learn before taking the plunge, and it's highly advised to verify the person you decide to learn from. We're going to serve-up a few of the more commonly seen SEO blunder, and then you'll be able to avoid them in your own campaigns.
There is one mistake that only requires good judgment to avoid, yet a lot of people still make it. I am referring to the error of not optimizing your site for the search engines from the start. Whether you are rebuilding an older site or launching a new one, you should not forget about SEO. By ignoring this critical aspect of your marketing efforts you will be giving away lots of traffic. Why would you overanalyze whether or not you need SEO when you are already cognizant of the fact that your site requires visitors? The best targeted traffic you can get is organic, through the search engines, and all sites need visitors that will act.
It's easy to make mistakes with SEO when you're starting out, which brings us to another common mistake of ignoring the value of URLs in the sight of the search engines. Choosing a domain name, or URL, and giving it SEO considerations is totally avoidable. You shouldn't ignore the power of using keywords, both in the main URL and in the files that are its part. You'll be giving your site a huge advantage by following this simple strategy, and of course you'll still need to do backlinking.
Avoid the use of javascript menus because search engine spiders cannot crawl them, or read them. If you're currently using it, then if you want to rank in the engines you should change the code. A good work-around though is through the use of a sitemap, and that will allow the links on your website to be able to get crawled. This is important because you want all the pages of your site to be crawled, and the best way to do that is by making the navigation simple.
If your site isn't seeing much traffic coming from search engines, you may need to analyze what you could be doing wrong and amend it. The more critically you view your current practices, the easier it will be for you to remedy anything that's not right. The sooner you find problems, the faster you can fix them. Try to remember that SEO practices are still changing and evolving. Work on taking small steps and learn new tactics as you go along so you'll be able to stay ahead of your competition more easily. The more you learn, the easier it all becomes.
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