Foupons Restaurant Reviews
Currently we are seeing a major change in the trends of the consumer. National deal websites have exploded and brought forth daily deals for the consumer to purchase and try out a new business. Restaurant reviews have been positive for the most part seeing Groupon and Living Social as opportunities to reach new customers by offering discounted deals. The negative restaurant reviews come in that some people are just coupon clippers and follow the next great deal and don't return to the restaurant. http://www.foupons.com has proven to be a successful follow up for business owners because the site offers not only sensible daily specials customizable to the owner but restaurant reviews for the patrons to comment on their experience.
They say the best form of marketing is word of mouth which is what restaurant reviews provide. Foupons.com is much like a value added service to the daily deal websites. Foupons does not offer a huge one-time deal in the hopes of landing new regulars for restaurants but it offers a portal for the everyday consumer to print online coupons for the restaurant of their choice on a daily basis and also restaurant reviews. The restaurant reviews section is very powerful in that patrons can create their own profile and give restaurant reviews in their area and rate their experience. These restaurant reviews on foupons.com provide the greatest marketing tool out there, word of mouth. A regular person can't detect the difference between a $20 bottle of wine or a $100 bottle, or if the food should have been served on the plate in a different arrangement to enhance color schematics you see in "professional" restaurant reviews. People don't want to hear these restaurant reviews from professional snob critics. They want honest restaurant reviews from their peers who have a normal palate matched with a regular sized budget.
The best analogy of what restaurant reviews provide the business is a movie trailer. You watch a movie trailer with exciting snippets of the movie to entice you to see it followed by comments made by the critics of 4 stars or two thumbs up. You think I might like to see that movie but life happens and a million and one other events come up before the release of the movie. You forget about it until your good friend or family member sees it and tells you one of the following. That movie was Awesome!!! You have to see it! or.. That movie was horrible don't waste your money! Your friend or family member will sway your purchase decision greatly compared to the trailer because you respect that persons opinion more than a movie critics because it is closer to home. The vast plethora of Daily Deal email sites provide the "trailer" to your restaurant to get exposure but http://www.foupons.com with its innovative restaurant reviews section allows people to get the straight scoop from local patrons that are relatable sources. Restaurant reviews online are the future.
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