Are you contemplating hiring a SEO company for handling your website's promotion? How do you know that the consultant you hire will do the best job possible? Are you sure that you are not attracted by his/her rock bottom prices and too-good-to-be-true promises rather than credentials or portfolio?
The rapid growth of SEO industry has spawned many SEO consultants and companies almost overnight. Suddenly we see people who only know how to send link exchange requests proclaim themselves as SEO consultants! For such people building links is all that is to SEO. They do not know other more relevant aspects of SEO nor do they even bother to.
Similarly, most of the business owners now have a website. But when it comes to harnessing the power of website for greater sales, they are clueless. Few technologically adept website owners do know about SEO but fail to understand how SEO can help them in their business. For them SEO is some form black magic which can magically propel their site to the top of the search results. Unfortunately, many of these fall in to the trap of incompetent SEO companies who misguide them for their personal gains.
This has posed a grave threat to the reputation and even survival of the entire SEO industry. Suddenly, SEO consultants are getting all the negative publicity. We SEO companies and consultants should share the major portion of the blame. But, I am of the opinion that website owners should also be held responsible for the current mess. Most of the website owners hire SEO companies who quote the lowest and promise the most ludicrous results. If as a client you do not check the credentials of the SEO Company you are going to hire then you are bound to regret your decision soon. If a SEO consultant promising the moon at dirt cheap prices doesn't alarm you then what will?
SEO is an elaborate process which takes months of consistent work, both on and off the website. As much as it is aimed at search engines, it is equally important for the overall usability and user experience of the website. I am sure that my last sentence must have spooked you. How is SEO related to usability? SEO consists of on page optimization and off page optimization. On page optimization means how to make a website, search engine and user friendly. When Google publishes its SEO recommendations, they are just not for the benefit of their search crawlers but also for users of the site. You can bet that when you interview the SEO consultant during the hiring process and ask him about the link between SEO and usability, he will be stumped.
Any SEO campaign should start with on page optimization which is mainly about what the site is all about. A good SEO consultant makes sure that each page of the website should explain what it is about with the use of keywords and phrases in the title, Meta tags, content and other tags.
The other part of SEO is off page optimization. This involves making sure that the internet is talking about you. In the real world you know that you are popular when you are all over newspapers, TV and radio. Similarly, on internet if other websites mention your website and link back then it means your website is popular. When websites link back to your website, it is considered as a vote for you. This vote is highly valued by search engines and is factored in while calculating a website's ranking in search results. On page optimization is all about making other websites link back to you. This can be done in many ways which are behind the scope of this article.
A website owner should ask any SEO company on how they will go about these two activities and their timelines. Success in these two activities will decide if your SEO campaign gets you the desired results or not.
Author Resource:
Enovabiz Solutions is a leading SEO India Firm specializing in SEO Services , Internet Marketing, Website Promotion, PPC and Search Engine Optimization. We also offer affordable Website Design Services India .
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