Search Engine Optimization (SEO) has become really important in the recent times. With more and more websites being launched, the search engines are progressively getting cramped up. So, if you want your website to catch the eye of interested readers, SEO is a must. On page optimization is that part of SEO which has a direct impact on your website, or a web page. In other words, this means making your website content such that it features high in the search engine result page commonly referred to as the SERP.
On page optimization is one of the key features of SEO. It is the basic step towards ensuring a high traffic to your website. There are many factors that can determine an effective on page optimization. Some of them are discussed below:
• Frequency of keywords in the title, URL, headings and the content of the site. You might need to modify the keyword arrangement in your web page so that it becomes easier to locate by a search engine. It is prudent that you put keywords that are directly associated with the subject of your site. You also have to make sure that there is a uniform distribution of the keyword/s in your website content.
• On page optimization also includes reducing the number or unnecessary HTML codes that might be making your webpage too crowded.
• Page content is another area that you need to focus on. Relevance and originality are the two most important things that you need to take care of. If a search engine detects plagiarized content, it is unlikely that your website will be included in the SERP. So, effectively the content is the king!
These points are instrumental in making an effective on page optimization. If you are particular about these, you can be sure that your website will have a high rank in the search engine result page. A couple of the main aspects need special mention. These are the title and the body text or the content.
The Title: This is the heading of your website and is thus almost like its identity to the Web surfers. If your site has multiple pages, it is wise to give titles to each of them. These create the first impression on the readers. It’s best to make them short and precise. It should ideally be within 10 12 words, and should sum up main highlights of your content. Make sure that your title is catchy and informative as this will appear as the name of your website on the SERP.
The Content: Your primary aim is to inform the readers. Whilst you keep an eye on SEO, it is the reader who matters the most. In your attempt to include the keywords, see to it that you do not compromise with the grammar and syntax of your sentences. If the language is sloppy or is evidently forced to put in the keywords, it might put off the readers.
So, while doing on page optimization, you will do well to keep these in mind. That way you will ensure a high rank for your website in all the SERPs.
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