Web design is not the only thing on this earth that is influenced by colors. History proves that the world has been affected by the colors of the skin. Even the evolution of different species has been influenced by the color of the surroundings.
When we talk about website marketing, at the end of the day it is the buyer who runs the websites. The color scheme of the web design is one of the most crucial factors that affect the buying behavior of the buyer. This is primarily because when a visitor comes across any website it is the visuals that mostly affect the buying behavior. It is evident that the website cannot pitch like a sales representative.
When the sense of vision of the visitor is to be addressed, the designer has a number of options. Let us see the feasibility of some of the most prominent color scheme options with the web designer.
Use of bright colors:
colors are very attractive but not for long and not for every kind of website. If the background is having a lot of bright colors the website may look too garish. What do you feel when someone has done a lot of makeup on the face? Too much of bright colors can irritate the visitor. The bright colors may be liked by some while hated by others. If the website is offering products for children and uses the bright colors for highlighting them (products) it can be justified. If bright colors are used for educational websites and websites offering legal services it could just have a negative effect on the visitor. In this case the visitor will usually just click on the other website.
Use of soothing colors:
The buyer is going to buy the offerings of the website only when he/she feel comfortable. Soothing colors do not cause stress to eyes but on the contrary have a soothing effect. The light blue color is usually used as a background color for most of the website contents. The reason for this is that the light blue color is soothing for the eyes. The text in dark color with a light blue background is easy to read.
Color Scheme and Contrast:
There is no use of the content if it cannot be read by the visitor. This is what happens when the there is hardly any contrast between the text color and background color. Most of the people have been habituated to read books that have white pages and black print. This attitude is carried on to the websites as well. So, most of the websites have a light background color and dark colored text. If the designer wants to draw the attentions of the visitor to some particular content on the web page, then it can be done by changing the contrast. This means that by using light colored text and dark colored background.
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