As the celebs of NASCAR are revving their engines for the 2006 racing season, Chevy Racing will likely be celebrating it's success on the track with a new advertising campaign set to kick off through the televised Daytona 500 race. Boasting about their 25 wins within the final 33 Producer's Cup Championships, Chevy racing plans to focus on the truth that they've received greater than some other vehicle producer whereas dominating one of the most standard sports in America.
The brand new Chevy Racing campaign unveils "Team Chevy," which is an unique club consisting of a few of NASCAR's brightest stars and their participation using the Chevy Monte Carlo SS racing machine. While retaining it's "American Revolution" tag line, Chevy also plans to include a touch of humor with it's new campaign.
In the course of the first commercial advert spot, fans will see "Toast." This promo options Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr. and Tony Stewart as they enjoy celebrating latest Team Chevy victories. As these superstars relive their wins, they incorporate NASCAR's victory celebration into the crowd. As they spray champagne into the crowd of cheering followers, they also pour their champagne over the heads. The latter is customary for the victor in a NASCAR race, but Chevy determined so as to add a twist by spraying the fans, as well.
During the second televised spot, titled "Office," Workforce Chevy as soon as again showcases their racing dominance as Chevy's Racing Director, Terry, searches for space to display the most recent awards for present NASCAR Champion Tony Stewart. As he searches throughout, he finds that each inch of area is already occupied with trophies. But, perhaps there is room somewherel . . . .
"Chevy Racing is all a couple of ardour for racing and winning and that excitement extends to our car lineup, which is now America's No. 1-promoting automotive brand," stated Ed Peper, Chevrolet Normal Manager. "Deutsch discovered a easy, clear strategy to ship that message with a couple of nice humorous twists."
Chevy and NASCAR fans will get their first glance at the new advertising marketing campaign throughout the NBC televised Daytona 500 event on February 19, 2006. Ads will appear nationally on each NBC and Fox. Printed advertisements, together with those being televised, will seem in USA in the present day and in numerous racing program guides.
Chevrolet is the bestselling automotive model within the United States. With the largest supplier community in America, Chevy is the chief in full-measurement vehicles and in the sale of autos priced at $35,000 and above. In addition, Chevy provides expressive design, valued pricing and spirited efficiency with options found solely within the dearer automobiles.
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