A great deal of webmasters utilise an article directory as a way to advertise a website, this is one great way to acquire targeted web users and link leading back to a website. Most who have a blog knows the need of submitting articles to an article directory to acquire a greater number of visitors to their web page, also the ability to receive links, and also should help when it comes to search results ranking.
So what are a couple of these great features when using an article directory to promote a site?
It is a fast way to gain free advertising for your webpage. All you have to do is sign up on the article directory, most of the time confirm a confirmation link and then you're ready to go. You may start submitting your articles to tell people what your business is all about and receive that very useful link directing on to a website. These search engines will pick up the backlinks and give your website credit within your search results, the higher you get, the more visitors will see your website.
A lot of website owners realise the importance of backlinks, in the eyes of google the more backlinks you have, the more important your site is. Websites on th first page of the search results will, obviously, get much more traffic and as we all know, the more traffic, the more money you will be able to make, maybe the most important thing for any site.
There are so many it can be difficult to decide which article directory to submit your articles to. A general rule is that a directory with higher pagerank is better than one without. Don't forget though, that your article will not be going on the first page, therefor your article will not automatically gain that pagerank, however it will give the benefit of getting indexed faster than submitting to a lesser pagerank article directory.
Another thing many people do in order to make the links in their articles more powerful, is to get backlinks to the articles you submit to the article directories. An increasing amount of people are creating 'linkwheels', which is the process of making, say, 10 articles, linking them together and each one with a link to your main site. However there is a lot of mixed views regarding whether this is classed as spamming, in the eyes of google. In my view, this will not make you rank lower, but the links will just not count so much.
If you want to rank high in the searches for a very competitive keyword, you may want to get a freelance writer to write your articles for you, in order to stay ahead of your competition. A lot of freelance writers forums exist, allowing you to save time and a lot of money. Writing several article each week is very time consuming and paying a company to write for you can get expensive. Freelancers on a writing forum will be able to supply you with articles at a fraction of the price.