Search engine optimization, more commonly known as SEO. The key for every website to the front pages of google and yahoo, the most desired spot for most businesses. So how exactly do you get there?
The search engine engineers have never fully revealed the secrets behind the art of SEO, plus the methods are forever changing, however, there are a few known ways and constants that will forever (or at least for a very long time) remain important to search engines and their spiders (they crawl your website for good content) and i shall, against the wishes of many SEO experts, reveal some of the tricks of the trade to you.
1. Design
The design of a webpage is crucial in all aspects. The way the headings are placed and the locations on the website they are placed are crucially important factors. The optimum placing for headings would as most people would guess correctly, be near the top of the page. However, be careful not to use pictures and images as your headings because the spider is unable to understand pictures (at least not yet) unless you know how to mask the codes. You can either try this out yourself or hire a professional web company to do this for you.
2. Content
Content is also crucially important to search engines and spiders to ensure a high page ranking. The content that you have on your web page must strike the perfect balance between prominence and density, basically you must not overuse a certain keyword nor underuse it. The perfect balance on a webpage for a certain keyword density should be near the 7 mark, you can analyze your webpage with various tools, however i urge you to read through all the techniques first because you d wanna properly equip yourself first. Anyway, one of the tools being the following : http://ranks.nl/tools/spider.html
Also do note that not only is keyword prominence and density important, the locations you place them are crucially important too (hence prominence), you would want them in headings and at the start of various paragraphs, however, try not to overuse this technique!
More importantly. Remember to write for your customer and not for the spiders as what s the use of good page rankings if your website is simply spider food? Just stick to writing good content and let google handle the rest, justice is always served.
3. Back Links
Perhaps one of the most decisive factors of search engine optimization has to be back links. This increases your page rankings tremendously if you have high quality back links to your website. A back link is when another website has a link of your website on their home page. However, it s important to note that google ranks pages from 1 to 10, you can download the google toolbar to see the page ranks of websites when you visit them or aternatively, there are various websites offering such services, just google them.
Anyway, it is important that high ranking pages link back to your website to get good page rankings from google, however take note that the websites linking back to you has to be relevant to your website as believe it or not, the google spiders can find out. There are various ways to attain this back links, one is through reciprocal link backs where you place their link on your website (also known as link exchange), however despite being less valuable when it s a two way link back, it s effective nonetheless. Another way is to contact the bosses of the company and request a link back, however this is difficult unless your website has something really good to offer. Do not ever buy links as google can track that too and it never works out. Try to get high quality links to your website the legitimate way, as anything built on integrity never falls back on you.
On another note, a few things to avoid would be the following : link farms, buying of links, companies offering instant high page rankings as such stuff never ever work and google would ban your website and oh God forbid that.
Thus in conclusion, there are many ways to attain high page rankings from google and many web developing companies can help you with this goal and this are a few ways out of the many ways to get them.
Author Resource:
Learn more about search engine optimization and how to design your website to maximum effect at http://www.ThomsonWebDesign.net The author, Desmond Leong, is a leading expert in the area of search engine optimization and is the head of marketing in Thomson Web Design. http://www.ThomsonWebDesign.ne
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